study

Top 50 iOS Games Take 76 Percent Of Revenue, But Most Don’t Last Long

A new study conducted by Apptopia analyzed the top 50 Apple App Store games in the…

Majority Of Marketers Use Email Marketing, But Very Few Consumers Like It

Though email marketing is an important means of generating awareness and promotions, there remains a massive…

CMOs Are Moving Beyond Traditional Roles But Lack Confidence, Study Finds

Chief marketing officers are taking on more roles within the company but lack confidence in their…

Study: Marketer Confidence In Driving Revenue Unchanged In 10 Years

After a decade, marketers still have a difficult time funneling customer engagement into revenue, the CMO…

Report: Mobile Commerce Declines As Shoppers Prefer Ease Of Computers

Consumers are purchasing less physical items from their mobile devices and opting for desktop computers instead,…

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Consumers Prefer Apps To Mobile Web For Ecommerce

Mobile shopping apps saw a major increase in sales last quarter, according to a new study…

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

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