Study

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

US Brands Will Spend $20B On Third-Party Audience Data In 2017

By the end of 2017, companies in the United States will have collectively spent $20.2 billion…

To Embrace Diversity, Brands Are Leading By Example

Diversity has been a hot-button topic this year in the worlds of marketing, entertainment and beyond.…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

Once Promising Tech, Brands Are Now Backing Off Chatbots

Chatbots were all the rage last year, but 2017 didn’t become the automated paradise marketers may…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

Digital Video Marketing Spend Balloons To $135B In US

Digital video marketing combines two of humanities favorite pastimes—the ancient art of storytelling and hanging out…

Analysts Explain Microsoft’s Moves On Mixed Reality

As a tech and gaming giant, Microsoft is in a unique position to invest in emerging…

Esports Fans: Nielsen Report Reveals Who They Are And What They Do

Esports fans are passionate about video game competitions, but who are they really? Brands that invest…

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