VR innovation, the top-selling video games for April, and more
Plus: holy Samsung, Batman—that’s a whole lot of VR headsets
We review this week’s hottest marketing statistics and trends
Fandom study concludes that heavy fans not only spend more, but are usually the first among their friends to do so
TV sets get lonely, Nintendo gets hopeful and consumers want options for loyalty-based communication
Plus: March video game sales and “millennials: the movie”?
New study explores the engaged world of gaming video content viewers
Teens name the top “coolest” brands, VR companies and consumers want to hear from you
Hopping to the store, trust in advertisements and the top streaming services
Guess which age group is the most receptive to promoted Instagram posts . . .
VR consumers are not only satisfied with their purchases—they’re impressed
All hype aside, some marketers are reticent to delve into a new medium