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CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Consumers Prefer Apps To Mobile Web For Ecommerce

Mobile shopping apps saw a major increase in sales last quarter, according to a new study…

Study Finds Facebook Watch Gaining Traction With US Consumers

Facebook Watch is gaining traction among American users, according to a survey by Morgan Stanley. As…

Marketers Think Their Campaigns Are Integrated. They’re Not.

Integrated marketing provides a consistent experience for consumers whenever they encounter a brand’s presence. According to…

Movies Still Lack Director Diversity, Says USC Annenberg Study

While marketing films to women and minorities should start with representation at the studio level, the…

Study Reveals Progress In Fight Against Invalid Traffic Ad Fraud

For decades, marketers have waged a war against ad fraud and according to a new study,…

US Brands Will Spend $20B On Third-Party Audience Data In 2017

By the end of 2017, companies in the United States will have collectively spent $20.2 billion…

To Embrace Diversity, Brands Are Leading By Example

Diversity has been a hot-button topic this year in the worlds of marketing, entertainment and beyond.…

Marketers Level Up Creativity To Fight Ad Blockers

With the dawn of the Internet came endless information . . . and endlessly annoying ads.…

Once Promising Tech, Brands Are Now Backing Off Chatbots

Chatbots were all the rage last year, but 2017 didn’t become the automated paradise marketers may…

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