This week’s reports: Super Bowl advertising gains last well into the year, smart speaker adopters spend much more on Amazon
Car manufacturers like Cadillac, Tesla, Alfa Romeo and Lexus are meeting demand for vehicles by marketing millennials in different ways
Bud Light didn’t get mad, it got creative
Executives from PepsiCo and The Wonderful Company join AListDaily to detail their sports marketing strategies
Ed Beadle, Acura’s senior manager of integrated marketing, joined AListDaily to detail how their refreshed approach is designed to improve drive consideration
NatGeo CMO Jill Cress joined AListDaily to share their marketing strategy for Genius, the network’s first-ever fully scripted series
Miles Johnson, senior manager of quality, service and technology at Hyundai, joined [a]listdaily to discuss the car manufacturer’s marketing message.
It’s dangerous to go alone—take these marketing examples
Alicia Jones, Honda’s head of social media, joined [a]listdaily to share their second-screen strategy and how they are leveraging their channels to connect with consumers
“Oreo Dunk Challenge” is experiential marketing with a digital twist
McDonald’s sponsored the Madden Bowl in Houston before the Big Game.
Reid Bigland, head of Alfa Romeo and Maserati for FCA, told [a]listdaily that it was time for the new European brand to be reintroduced to the North American marketplace in order to compete against the likes of BMW, Mercedes and Audi