Super Bowl

Super Bowl Provides Marketers A Field To Run Mobile Game Strategy

Instead of relying on high-priced, in-game TV ads, more marketers are turning to the second screen…

Brands Shift Super Bowl Approach To Reach Cord-Cutters

To score the proverbial touchdown on Super Bowl Sunday, marketers are shifting their focus off of…

Despite Expected Games Industry Growth, Employee Diversity Stagnates

Employment Diversity Still Lags The Institute of Practitioners in Advertising (IPA) has released its annual survey…

Car Marketers Navigate Nuanced Relationship With Millennials

If you asked millennials to turn their feelings about buying cars into a Facebook status, they’d…

Bud Light Uses ‘Dilly Dilly’ Brand Message To Issue Cease And Desist

Bud Light turned an awkward situation into a marketing opportunity by issuing a cease and desist…

Snack Brands Look For A Marketing Sack This NFL Season

The NFL season officially kicks off on Thursday, signaling a new start for brands to get…

Acura Doubles Down On Vertical Video

Acura is shifting its gears in creating multi-platform marketing collateral by rolling out a new mobile-first…

National Geographic Is Furthering Its Brand With Albert Einstein And ‘Genius’

National Geographic is unraveling the complicated mysteries of Albert Einstein’s universe with Genius, a 10-part series…

Hyundai’s Marketing Is All About The Future Of Mobility, And Ioniq

Car manufacturers are increasingly shifting marketing messages to align the mission of their companies with the…

Real Grass And Sniper Cats: This Week In Game Promotions

A legend returns and things get serious with the cartel this week in the world of…

How Honda Drives Their Message On Social Media

Honda used two of the biggest entertainment events of the year this month to showcase their…

Inside Oreo’s Global Marketing Strategy Featuring Shaq, Neymar And Christina Aguilera

When you’re a brand whose built bullions in equity by banking on the simple ritual of…

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