SuperData

Journalists, Influencers And Consumers: Reaching The Right Groups At E3 2018

With 60,000 extra potential customers filing into the Los Angeles convention center alongside flocks of game…

Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

E3 Going Through “More Evolutionary Than Revolutionary” Identity Shift

The Electronic Entertainment Expo is around the corner, and in its second year of opening its…

Gamers Spent $8.9B In March; ‘Fortnite’ Rules F2P Console

Global consumers spent $8.9 billion on digital video games in March, an increase of two percent…

Startup Digital Platforms Strategize To Offer Alternatives To PC Majors

The 27 billion-dollar-per-year PC gaming market has long been dominated by a handful of companies, with…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Surprise Nintendo Direct Leaves Audiences Puzzled

Nintendo surprised fans Thursday morning when it dropped a Nintendo Direct Mini unannounced. It’s uncharacteristic of…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Overcoming The Challenge Of Mobile Game Discovery And Retention

Mobile gaming grew at a phenomenal rate in 2017, with highlights that include increased support for…

Fans Of Premium Games Approve Of Monetization Despite ‘Battlefront’ Backlash

Video game monetization is most widely associated with the free-to-play (F2P) business model, but in recent…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

Should Esports Be In The Olympics? Experts And Fans Weigh In

Earlier this year, the International Esports Federation (IeSF) applied to have esports recognized as a an…

More From SuperData