Superdata

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Surprise Nintendo Direct Leaves Audiences Puzzled

Nintendo surprised fans Thursday morning when it dropped a Nintendo Direct Mini unannounced. It’s uncharacteristic of…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Overcoming The Challenge Of Mobile Game Discovery And Retention

Mobile gaming grew at a phenomenal rate in 2017, with highlights that include increased support for…

Fans Of Premium Games Approve Of Monetization Despite ‘Battlefront’ Backlash

Video game monetization is most widely associated with the free-to-play (F2P) business model, but in recent…

AR/VR Marketing Highlights Ease, Affordability And Inspiration

AR and VR marketing takes many forms as the technology continues to grow and find its…

Should Esports Be In The Olympics? Experts And Fans Weigh In

Earlier this year, the International Esports Federation (IeSF) applied to have esports recognized as a an…

Oculus Connect 4 Places Emphasis On Social Interaction

Oculus Connect 4 (OC4) unveiled new hardware, software and development features—all with the message that if…

Analysts Explain Microsoft’s Moves On Mixed Reality

As a tech and gaming giant, Microsoft is in a unique position to invest in emerging…

August Digital Game Sales Hit $7.9B; ‘Hearthstone’ Has Best Month Ever

The worldwide digital games market rose 11 percent year-over-year in August to $7.9 billion, according to…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

July Digital Game Sales Hit $7.8 Billion; SNES Classic Will “Go Gangbusters”

The worldwide digital video games market grew 16 percent year-over-year in July to $7.8 billion, according…

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