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Attendees Become Weightless At ‘The Mummy Zero Gravity Stunt VR Experience’

Add virtual reality as one more reason to visit 30 Rockefeller Plaza in New York City…

‘Animal Kingdom’ Is Big Priority For Turner As Show Embarks On Second Season

Turner presented at Upfront last week with one underlying message evidently clear—the television network is aiming…

How Consumer Expectations Drive Change For Capital One

Knowing very well that consumers are fleeing the course of walking into physical banking locations, financial…

Hulu Has The World Talking With ‘Handmaid’s Tale’ Marketing

The Handmaid’s Tale premieres today on Hulu, based on the 1985 novel by Margaret Atwood. The novel—which…

Gatorade Is Fueling Athletic Performance, And Marketing, With Innovation

“Sometimes I dream, that he is me . . . ” That’s the line that begins…

National Geographic Is Furthering Its Brand With Albert Einstein And ‘Genius’

National Geographic is unraveling the complicated mysteries of Albert Einstein’s universe with Genius, a 10-part series…

Design And Data Drive Mazda’s Marketing Just As Much As Their Cars Do

Aside from buying a house, purchasing a new car is the single-highest expense a consumer will…

Why Experiential Marketing Is Pivotal To A Brand’s Ad Strategy

When marketing becomes an experience, great things happen. Experiential marketing creates a sense of community among…

How Virtual Reality Can Help Kids Reduce Stress At Doctor Visits

Virtual reality is working its way into the mainstream in surprising ways, but one day kids…

Inside Pandora’s Personalized, One-To-One Music Marketing Strategy

The acceleration of technology and mobile has brought the sexy back in audio, and Pandora is…

Dell Technologies Is Rebranding Through Content, Storytelling And Some Magic

When Dell closed a $67 billion merger with EMC last September, it made history by becoming…

Space Camp And Interactive Theater: This Week In Game Promotions

Whether you’re navigating the reaches outer space or the crowds of Austin, Texas video game marketing…

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