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Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

‘Animal Kingdom’ Is Big Priority For Turner As Show Embarks On Second Season

Turner presented at Upfront last week with one underlying message evidently clear—the television network is aiming…

Progressive Insurance Talks About Flo’s New Animated Look

Flo (played by actress, Stephanie Courtney), the smart and helpful Progressive Insurance clerk who is featured…

[a]list summit: Creating Content To Elevate ESports Activations

A common thread among [a]list summit speakers this year was about the importance of storytelling through…

[a]list summit: How To Engage With An ESports And Gaming Audience

This year’s [a]list summit, now in its fourteenth installment, was dedicated to the fast-growing eSports and competitive…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

Facebook Hires Mina Lefevre As Head Of Video; Hasbro Promotes John Frascotti To President

From a new head of video at Facebook to diving into fast food, eSports and VR,…

Expert Advice For Non-Endemic Brands Looking Into ESports Sponsorship

As eSports continues to grow at a phenomenal rate, rivaling some traditional sports, more non-endemic brands…

Op-Ed: Balancing ESports TV And Digital Broadcasts

The first Heroes of the Dorm tournament (a collegiate eSports competition where teams play Heroes of…

Twitch Hires VP Of Commerce; Viacom Appoints New International CEO

Amazon and Twitch make some major moves as other companies lose CEOs and welcome new ones.…

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