Team Liquid

Alienware Takes Integrative Approach To Esports Sponsorships

Dell made two gaming announcements at CES this year, including a virtual reality-capable Inspiron Gaming desktop…

‘FIFA 18’ Marketing Integrates Esports With Real Players And Teams

FIFA 18 is now available, and fans across the world are congregating on the proverbial pitch…

GameWorks CEO Explains Plan To Build New Esports Arenas

Oomba hopes to take esports national. The software startup, which includes Atari founder Nolan Bushnell as…

Dell Engages Gamers Using Two Distinct Brands

While industry analysts and companies have reported declining PC sales in recent years, Dell has had…

ESports Is Gunning For A Seat At The Fabled Table Of Traditional Sports

LeBron James. Tom Brady. Clayton Kershaw. Sidney Crosby. These athletes are household names to a cavalcade…

Sponsors Talk About The Opportunities ESports Open Up For Brands

ESports continues to grow its global audience, which according to Newzoo, now accounts for 256 million…

Dell Expands ESports Investments With ELeague Partnership

Dell used CES 2017 to announce a new partnership with Turner and WME/IMG, and the company…

NextVR On The Future Of Livestreaming ESports In VR

Virtual reality was once again the talk of Las Vegas during CES 2017. In addition to…

Jinx Sees Huge Opportunity In ESports Apparel

Jinx Inc. has been making gaming clothes for 17 years. The company recently launched a pair…

Team Liquid Details Strength Of Monster Energy Sponsorship

On the heels of its acquisition by Axiomatic, Team Liquid has signed its first non-endemic sponsor,…

aXiomatic CEO Details ESports Plans Beyond Team Liquid Acquisition

Another day, another large eSports acquisition. On the heels of the Sixers acquiring Team Dignitas and…

Professional ESports Association Commissioner Discusses ‘CS:GO’ Plans

There’s yet another new eSports league focusing on Valve’s Counter-Strike: Global Offensive (CS:GO). This one, the…

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