Technology

For Mobile World Congress, Google Goes Global On AR, Voice

As thousands of marketers and executives prepare to fly out to Barcelona for Mobile World Congress,…

Mobile AR In Focus As Billions In Consumer Spending Anticipated

Updates to Apple’s ARkit and Google’s anticipated ARCore launch at Mobile World Congress are creating a…

Consumers Prefer Apps To Mobile Web For Ecommerce

Mobile shopping apps saw a major increase in sales last quarter, according to a new study…

Pandora’s Programmatic Platform A Move To Prioritize Advertisers

Pandora internet radio is taking a split on its business plan, pushing its users toward ad-free…

Consumers Find Personalized Ads ‘Creepy,’ But Still Want Meaningful Interactions

While most consumers know their online behavior is used to target them with advertisements, it’s not…

IAB Encourages Brick-And-Mortars To Become Direct Brands

To survive today’s marketplace, Interactive Advertising Bureau (IAB) says that brands must be able to sell…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Twitter’s First Profitable Quarter Hides Opaque Treatment Of Advertisers

For the first quarter in its history, Twitter has reported turning a profit, coming from increased…

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

Under Armour’s App-Connected Shoe Ties To Long-Term Strategy In Gaming Space

This month, the Under Armour has had professional athletes test out its new UA HOVR Phantom…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Shell Repackages ‘Make The Future’ Campaign For Tumblr Demographic

Furthering its “Make the Future” clean-energy cause marketing campaign from last year, Shell has partnered with…

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