technology

Advertising Drives Alphabet, Inc. Revenue Up 26 Percent in Q1

Google parent company Alphabet, Inc. reported first quarter 2018 earnings of $31.1 billion, a year-over-year increase…

IAB Continues Transparency Push With Acquisition Of DigiTrust

IAB Tech Lab has acquired DigiTrust and will integrate its neutral identifier technology into services for…

P&G Returns To YouTube, Wary Of Programmatic

After taking a year-long break from buying ad space on YouTube due to numerous ad fraud and…

Social Media News: Playable Ads, AR Shopping And Paying For Privacy

In case you missed the social media headlines this month, here are the most important things…

Frosted Flakes And PRETTYMUCH Premiere Single On Cereal Record

Bringing unprecedented innovation to the grain industry, Kellogg’s has announced today that it has set records…

60 Percent Of Organizations Still Unprepared For GDPR Compliance Deadline

Despite ample time to prepare and numerous compliance tools made available by trade organizations like the IAB,…

Zara AR App Hopes To Draw Teens In-Store

In a bid to engage younger audiences with retail locations, Zara has released an augmented reality…

Duolingo Adapts Social Strategy To Reach Bilingual Users

At the end of 2017, Duolingo, a popular online language learning service, did something unusual for…

US Marketers Will Spend Over $46B On Programmatic In 2018

Marketers in the US will shell out $10 billion more for programmatic ad buying this year,…

Three Tips For Marketers Ready To Approach OTT 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

Marketers Use Adblockers More Than Average Internet User

Ironically, marketers and media professionals are just as tired of seeing ads as consumers, despite spending…

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

More From technology