Trend Report

Programmatic Explained: In-House, Transparency Trending In 2018

Spending on programmatic advertising is more substantial than it’s ever been. An April report from eMarketer…

World Cup’s Female Fan Base Growing Fast, Nielsen Study Advises Marketers

A recent study from Nielsen shows that advertisers shouldn’t discount female audiences. Traditionally, soccer fandom has…

Majority Of Teens Stand Behind Cause Marketing, According To Study

A new study conducted by Fuse reveals why more brands should embrace cause marketing as a…

Study Reveals How World Cup Ads Impact Behavior

Digital experience management company Instart announced the results of its 2018 World Cup Ad Performance Study on…

Robot Fraud Could Comprise Up To 90 Percent Of Campaign Clicks

Beware the rise of the robots, as a study from Dianomi indicates that up to 90…

Top 50 iOS Games Take 76 Percent Of Revenue, But Most Don’t Last Long

A new study conducted by Apptopia analyzed the top 50 Apple App Store games in the…

“State Of Decay 2” Tops May Game Sales, Bringing Down “God Of War”

The NPD Group has released its monthly report for new physical video game sales, as well…

US Ad Spending To Grow 6 Percent In 2018, Driven Mostly By Facebook And Google

A new report released by Morgan Stanley indicates that overall ad spending in the US will…

Podcast Ad Revenues Hit $314 Million, IAB/PwC Study Finds

The Interactive Advertising Bureau (IAB) and PwC released its Full Year 2017 Podcast Advertising Revenue Study,…

Internet Adoption Slows, E-Commerce Grows: Mary Meeker’s 2018 Trend Report

Mary Meeker and Kleiner Perkins’ annual internet trend report is on us, a 294-slide behemoth (though…

Report: Emerging Markets Push Mobile Growth Into Overdrive

As mobile connectivity in emerging markets has blossomed, so too has the growth in mobile advertising.…

Gamers Spent $9B In April; ‘Fortnite’ And ‘God of War’ Top The Charts

Consumers spent $9.09 billion globally on digital video games in April, an increase of 23 percent…

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