Trend Report

Multiplayer Games Drove 96% More Headphone Sales In March

The NPD Group has released its monthly report for sales on new physical video game products,…

Twitter Reports Second Profitable Quarter, Promises Ad Improvements

Twitter reported profit for its second consecutive quarter on Wednesday, touting video ad performance and attracting…

Only 3% Of Marketers Agree With Video Viewability Standards

Marketers continue to invest in video this year, but are frustrated with the current advertising landscape,…

Top 10 Game Marketing Trends To Watch This Year

Video game marketing continues to employ tried and true methods like demos and pre-order bonuses, but…

60 Percent Of Organizations Still Unprepared For GDPR Compliance Deadline

Despite ample time to prepare and numerous compliance tools made available by trade organizations like the IAB,…

It’s Not Just You—Attracting Qualified Marketing Talent Is Getting Harder

Demand for marketing talent in the last year has greatly outpaced supply, a new report released…

App Revenue Jumped 22 Percent To Record Numbers In Q1 2018

Global app downloads grew more than 10 percent year-over-year to 27.5 billion, making the first quarter…

US Marketers Will Spend Over $46B On Programmatic In 2018

Marketers in the US will shell out $10 billion more for programmatic ad buying this year,…

Marketers Use Adblockers More Than Average Internet User

Ironically, marketers and media professionals are just as tired of seeing ads as consumers, despite spending…

‘Fortnite’ Helped Drive $9.1B Worldwide Digital Game Sales In February

Global consumers spent $9.1 billion on digital video games in February, an increase of six percent…

Amazon Voted Most-Liked Brand In Recent US Survey

Amazon was voted the “most liked” brand by consumers in a recent survey by Morning Consult…

CMOs Are Shifting Strategy To Bring Services In-House According To New Survey

CMOs are taking more marketing services in-house, according to a new study released by media and…

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