Trends

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

Augmented Reality And Innovation To Drive Mobile Gaming In 2018

Mobile has been the fastest growing area of gaming for the past few years, and it…

‘Games As A Service’ Drives Video Game Growth In 2017, But Stumbles Along The Way

Both console and PC gaming saw growth this year, as video games continue to be treated…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

Overcoming The Challenge Of Mobile Game Discovery And Retention

Mobile gaming grew at a phenomenal rate in 2017, with highlights that include increased support for…

The Biggest Trends From Tokyo Game Show 2017

The Tokyo Game Show (TGS) drew crowds from across the globe this weekend, showcasing the latest…

Gamescom 2017 Trends Include Esports, Hardware And History

Gamescom 2017 is underway in Cologne, Germany and this year’s trends have already become apparent: hardware,…

SuperData: Interactive Media Will Reach $105 Billion This Year

The global interactive media market will reach $105 billion by the end of 2017, a 10…

China Watched 11 Billion Esports Video Streams Last Year

This week in marketing news, we see how TV consumption has evolved, marketers turn to social…

Why HTC Viveport Lets You Subscribe To VR

While millions of VR headsets are in the hands of consumers, there’s fragmentation between mobile VR,…

Newfronts 2017: What To Expect From Digital’s Ad Buying Hype-Fest

Digital Content Newfronts—digital entertainment’s answers to TV Upfront season—kicks off May 1 and the schedule is packed…

Unwrapping This Year’s Valentine’s Day Trends

America’s favorite Hallmark holiday is just hours away, and when more love is in the air, there’s…

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