Turner Broadcasting

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Cheez-It Explains Brand Development Into Esports

Kellogg’s Cheez-It brand has entered esports for the first time through a new cross-media marketing program…

Progressive Insurance Talks About Flo’s New Animated Look

Flo (played by actress, Stephanie Courtney), the smart and helpful Progressive Insurance clerk who is featured…

Facebook Hires Mina Lefevre As Head Of Video; Hasbro Promotes John Frascotti To President

From a new head of video at Facebook to diving into fast food, eSports and VR,…

Expert Advice For Non-Endemic Brands Looking Into ESports Sponsorship

As eSports continues to grow at a phenomenal rate, rivaling some traditional sports, more non-endemic brands…

Dell Expands ESports Investments With ELeague Partnership

Dell used CES 2017 to announce a new partnership with Turner and WME/IMG, and the company…

Twitch Hires VP Of Commerce; Viacom Appoints New International CEO

Amazon and Twitch make some major moves as other companies lose CEOs and welcome new ones.…

Turner Exec Discusses Improvements To ELeague Season 2

Turner Broadcasting and WME/IMG kick off the second season of ELeague featuring Valve’s Counter-Strike: Global Offensive…

FaceIt VP Discusses Asus Sponsorship Of ‘Overwatch’ ESports Tournament

The Overwatch Open’s first season, presented in partnership by the competitive gaming platform FaceIt and the…

Arby’s Execs Explain How ELeague ESports Delivers The Meats

The first season of Turner and WME/IMG’s Counter-Strike: Global Offensive (CS:GO) was a success across digital…

How TBS’s ELeague Leverages Television To Gain New ESports Audience

Turner Broadcasting is seeing great success when it comes to eSports. Its ELeague initiative, which hosts…

Buffalo Wild Wings Exec Discusses Future ELeague Plans

The members of Counter-Strike: Global Offensive (CS:GO) team, Virtus.pro, aren’t the only winners at the culmination…

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