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NASCAR Names Jill Gregory SVP And CMO, And Other Hires

NASCAR announced several executive changes this week, beginning with Jill Gregory‘s promotion to senior vice president…

Humanscale Names Leena Jain CMO, And Other Hires

Leena Jain has been named Humanscale’s first chief marketing officer. Jain joins the ergonomic furniture manufacturer…

Branded Video Engagement On Facebook Driven By Food And TV In 2017

Branded video engagements on Facebook increased by nearly a third in the last quarter, according to…

Netflix Shakes Up TV Ad Space, Creates $6B In Missed Ad Revenue

Netflix costs TV networks between $3 billion and $6 billion per year by luring viewers away…

Executive Departures At Sony, Airbnb; Bloomberg Hires First-Ever CPO

Highlights Sony CEO Kaz Hirai is stepping down from his position, electing to take an advisory position.…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

CES Marketing Activation Standouts: Foreo Stunt, Intel Drone Lights And Personalized Spotify

The phrase “Hey Google” is this year’s CES marketing activation frontrunner. You encounter these words on a…

Hulu And ESL Discuss Hosting Four Esports TV Shows

Hulu is the latest Hollywood company to cater to esports fans. The digital network has partnered…

Social, Snackable Content Is The New Strategy For TV Networks

There’s a star-studded cast in the six-part event series, Waco, and audiences will see plenty of…

How Arby’s Is Engaging With Gamers

Arby’s has been connecting with gamers over the past two-and-a-half years through its social channels. In…

G Fuel CEO Explains How The Brand Became Endemic To ESports Fans

G Fuel has etched a couple of firsts in eSports recently, becoming the official energy drink…

Snickers Lays Out ESports Game Plan

Snickers became the official chocolate bar of ELeague beginning with season 2 this fall. The brand…

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