TV

Greyhound Launches New Campaign Aimed At Young Travelers

Greyhound is updating its brand image to appeal to younger travelers by partnering for social media…

PassionFlix’s Tosca Musk Aims to Find Niche OTT Success Without Ads

Research from Parks Associates found that more than one-third of US broadband households subscribe to multiple…

‘Star Trek: Discovery’ Unites Binge-Watching And Linear TV Trends

According to data collected by Parrot Analytics, which tracks global “demand expressions”—the number of people discussing…

Horror Show Premieres Put Video Game Engagements To The Test

While both AMC’s The Walking Dead and Starz’s Ash vs. Evil Dead feature plenty of gore,…

ABC Taps Viewer Nostalgia With ‘Roseanne’ Subway Car

ABC hopes to stir up viewer memories of watching Roseanne in the 80’s and 90’s, continuing…

Targeting Consumers During ‘Personal Prime Time’ Varies By Generation

Consumers are creating their own “personal prime times” to engage with media throughout the day, according…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Nielsen Social Content Rankings Now Include Instagram

Nielsen has added Instagram to its Social Content Ratings (SCR), allowing it to measure TV engagement…

HBO Promoting ‘Harry Potter’ Stream With Team-Building Games

HBO is using experiential marketing to promote all eight Harry Potter films streaming on its network…

‘The Walking Dead’ Fans Can Find Solace In AR-Friendly Promo Wine

Hailing the show’s mid-season premiere, The Walking Dead wine—coming to liquor stores in February—brings labels that…

American Adults Prefer Legacy Media; Gen Z Embraces Streaming Video

American Adults Haven’t Forgotten About Legacy Media According to research by eMarketer, the increasing shift to…

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