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Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Nielsen Social Content Rankings Now Include Instagram

Nielsen has added Instagram to its Social Content Ratings (SCR), allowing it to measure TV engagement…

HBO Promoting ‘Harry Potter’ Stream With Team-Building Games

HBO is using experiential marketing to promote all eight Harry Potter films streaming on its network…

‘The Walking Dead’ Fans Can Find Solace In AR-Friendly Promo Wine

Hailing the show’s mid-season premiere, The Walking Dead wine—coming to liquor stores in February—brings labels that…

American Adults Prefer Legacy Media; Gen Z Embraces Streaming Video

American Adults Haven’t Forgotten About Legacy Media According to research by eMarketer, the increasing shift to…

‘Sword Art Online’ Lays Out Strategy To Grow US Franchise

Having made a name for itself in Japan, the Sword Art Online (SAO) franchise—which includes novels,…

‘The Grand Tour’ Courts Twitch Audience With Exploding Cars

Promotion for the season two premiere of Amazon Prime Video’s car-themed show The Grand Tour has literally become explosive.…

Fingerprint Connects Kids And Parents With ‘Edutainment’ Content

With millions of apps available, the mobile market has become an extremely crowded space, making discovery…

Facebook Co-Founder Andrew McCollum Shares His Plans For A New OTT Service

“Cord cutters,” a.k.a. people who give up cable television for streaming services, are becoming increasingly common,…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

3 Things About TV Binge-Watching Every Marketer Should Know

Binge-watching TV has become the new norm, and marketers are crafting their campaigns accordingly. Here are…

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