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‘The Grand Tour’ Courts Twitch Audience With Exploding Cars

Promotion for the season two premiere of Amazon Prime Video’s car-themed show The Grand Tour has literally become explosive.…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

Exclusive: Steve Aoki Demystifies His Brand Approach

Steve Aoki is no stranger to building brands. His father Hiroaki Aoki is the founder of teppan…

Twitch Builds Live Chess Ecosystem To Attract Sponsors

Twitch continues to diversify its viewing options—and by extension, marketing opportunities—by sponsoring Chess.com‘s entire lineup of…

Crunchyroll Finds Significant Crossover Audience Between Anime And Gaming

Crunchyroll is debuting a new advertising strategy for game publishers. The move comes shortly after the…

Twitch COO Explains Power Of Community In Esports

Twitch co-founder and chief operating officer Kevin Lin was a keynote speaker at the VIEW conference in…

DreamHack Explains Why It Brought Esports To Denver

DreamHack Denver (DHD) introduced professional esports to the Mile High City over the weekend, bringing with…

‘RWBY’ Creator Shares Secret Behind Show’s Success

You might not know exactly what RWBY (pronounced “Ruby”) is, but chances are you’ve seen the…

Streamlabs CEO Explains Evolution Of Livestreaming

Streamlabs recently held its inaugural Expanding the Stream conference in San Francisco to focus on the…

Twitch Continues Its TV Programming With An Anime Marathon

New York Comic Con may be over, but Twitch is keeping the fan celebration going with…

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