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Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

How Brands Are Showing Support For Pride Month

June is Pride Month, and brands around America are eager to show their support. From donating…

Announcing ‘Fallout 76,’ Bethesda Earns $210,000 EMV With One Tweet

Bethesda has long proven itself as a savvy player in the capricious attention game, drip-feeding its…

‘Rampage’ Twitch Stream Pays Tribute To Arcade Roots

To promote the upcoming Rampage film, Twitch hosted a livestream of popular creators playing arcade games…

‘The Grand Tour’ Courts Twitch Audience With Exploding Cars

Promotion for the season two premiere of Amazon Prime Video’s car-themed show The Grand Tour has literally become explosive.…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

Sprint Boosts Its Mobile Brand Through Turner’s ELeague

Turner and IMG continue to attract non-endemic sponsors to esports. They’ve just announced that Boost Mobile—owned…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

Exclusive: Steve Aoki Demystifies His Brand Approach

Steve Aoki is no stranger to building brands. His father Hiroaki Aoki is the founder of teppan…

Twitch Builds Live Chess Ecosystem To Attract Sponsors

Twitch continues to diversify its viewing options—and by extension, marketing opportunities—by sponsoring Chess.com‘s entire lineup of…

Crunchyroll Finds Significant Crossover Audience Between Anime And Gaming

Crunchyroll is debuting a new advertising strategy for game publishers. The move comes shortly after the…

Twitch COO Explains Power Of Community In Esports

Twitch co-founder and chief operating officer Kevin Lin was a keynote speaker at the VIEW conference in…

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