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World Cup 2018: Brand And Social Media Conversations Will Dominate

When the 2018 FIFA World Cup kicks off on June 14, it’s not just soccer’s finest…

This Week’s Exec Shifts: Goop Hires Andres Sosa As Its First CMO

This week: Goop lands its first CMO, Potbelly welcomes Papa John’s former exec, Lenovo updates its…

Facebook Pledges More Diverse Hires; Removes Trending News

This week in social media news, Facebook commits to diversity, stops trending posts and its users…

Teenagers Prefer Snapchat, YouTube Over Facebook, Study Finds

Teenagers in the US spend most of their time on Snapchat, Pew Research found, illustrating a…

Snapchat Users Get More Location Controls; Facebook Talks Politics

This week in social media news, Snapchat rolls out additional privacy controls for sharing user locations,…

Lean Cuisine’s #ItAll Campaign Goes An Unexpected Direction

Lean Cuisine asked women on Twitter what “having it all” means to them. Last week, Lean…

Instagram Unleashes An Emoji Slider And Twitter Tackles Trolls

This week in social media news, Instagram thrives in Japan, Twitter battles trolls and Facebook lets…

Burger King’s ‘Promposal’ Created Over $260K Earned Media Value

Burger King asked Wendy’s to prom over Twitter and garnered attention that would have otherwise cost…

Social Media News: Secret DMs, Musical Ads And Snap Ad Shake-Ups

This week in social media news, Twitter tests encryption, Snapchat drops licensing fees, Instagram adds more…

IAB Announces NewFronts West

The Interactive Advertising Bureau (IAB) has announced the creation of NewFronts West—an extension of its annual…

Social Media News: YouTube On TV, Snapchat Woes And A First For Twitter

This week in social media, YouTube aims for TV viewers, Twitter touts live video, Snapchat defends…

Social Media News: AR Games, Diverse Beauty And Fighting Fakes

This week in social media, Facebook draws the line for political ads, Twitter cracks down on…

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