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Google, Facebook Provided Highest Mobile Marketing ROI In 2017

Singular, a mobile attribution and campaign analytics platform, has released its annual ROI Index that ranks…

Twitter’s First Profitable Quarter Hides Opaque Treatment Of Advertisers

For the first quarter in its history, Twitter has reported turning a profit, coming from increased…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Twitter Finally Sees Growth In Q4, Continues To Invest In Video

Twitter enjoyed modest growth for the fourth quarter of 2017 despite a bad investment and plans…

GameStop Finds Replacement CEO; Paramount, Fox Appoint Senior Execs

Highlights Video game retailer GameStop has named Michael Mauler as new CEO, ending a three-month search…

Doritos Backpedals Against Twitter’s ‘Lady Doritos’ Response

Lady Doritos is the hot topic of the day—not for spicy flavor, but sick burns directed…

With Sponsored Moments, Twitter Continues Publisher Focus

As Facebook chooses to distance itself from content publishers, Twitter is doubling down on its media…

Cinemark Hires New CMO; Airbnb Appoints First Independent Board Member

Highlights Cinemark has made two executive appointments, tapping Wanda Gierhart for chief marketing officer and Sean Gamble for chief…

Sundance Film Festival Activations Highlight Inclusion, Change And Escape

In addition to the usual glitz from the star-studded event, brands running activations at this year’s…

M&Ms Offers Touchdown Dance Contest For Super Bowl Return

After M&Ms’ three-year Super Bowl hiatus, parent company Mars seems to want its fans dancing about…

Vevo CEO Departs; Hilton, Pandora Bring In New CMOs

Highlights Vevo’s president and CEO, Erik Huggers, is stepping down from his position. While the music…

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