Not all publishers and brands are playing in the proverbial E3 sandbox. More companies are kicking the tires on one-to-one activations around the city
From consoles to services and new games to sequels, here is a round-up of this year’s E3 trailers
IMAX opened its second VR Experience Centre at AMC Kips Bay 15 in Manhattan, which is already beginning to rival its flagship LA location
From media networks to gaming, here are the week’s biggest job moves.
It’s dangerous to go alone—take these marketing examples
From video games to traditional sports, there was no shortage of career shuffling this week
A “Buy Now” button will automatically appear for viewers while they watch related gaming livestreams
Late night comedy, a first-of-its kind Twitter game and more
Rob Lister, chief legal officer and chief business development officer at Imax, dished details to [a]listdaily on how the company is trying to get people to experience VR for the first time
After all—who wouldn’t want to explore their favorite video game for real?
A new trend is emerging—turning the hottest games into digital TV series
“As long as we can keep providing the best experience to the gamers, and as long as they are still enjoying the content, it makes sense for us to continue our support.”