Ubisoft

Journalists, Influencers And Consumers: Reaching The Right Groups At E3 2018

With 60,000 extra potential customers filing into the Los Angeles convention center alongside flocks of game…

E3 2018: Game Publishers’ Contrasting Brand Strategies

Even before it was open to the public, E3 was the biggest event for the gaming…

Was Bethesda’s “Stream Of Nothing” Trolling Or Marketing?

Bethesda Softworks recently joined a handful of other publishers in proving that you don’t need to…

Utomik, Jump Share Strategy To Becoming ‘Netflix Of Video Games’

As the digital games market grows on platforms like Steam, discovery becomes a major issue for…

Intel Explains Plan To Connect Esports With The Winter Olympics

Intel is one of the oldest brands to sponsor competitive gaming, having worked with ESL in…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

Ubisoft Wants VR To Bridge Film And Video Game Worlds

Ubisoft is one of the biggest proponents of VR gaming—perhaps more so than almost any other…

‘South Park: The Fractured But Whole’ Runs With Gassy Theme

The new game South Park: The Fractured But Whole continues the saga of a kid surviving…

As Games Industry Grows, Musicians Dig Deeper

When games focus on promoting through music, they can create engaging experiences for fans. For artists…

Fitness Brands Find An Active Community Through Gamers

The fitness industry has discovered a lucrative audience in the gaming community—despite a long-held assumption that…

‘Assassin’s Creed Origins’ Sets Up And Revitalizes Franchise

As the tenth game in a long and extensive franchise, Assassin’s Creed Origins serves as a…

‘South Park: The Fractured But Whole’ Captures Look, Feel And Humor Of TV Show Brand

Despite its crude humor (or perhaps because of it) and an animation style that looks like…

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