Viacom

Upfronts 2018: 3 Trends Impacting This Year’s TV Ad-Buying Season

TV Upfront season is officially underway, and trends are already starting to emerge that will shape…

Facebook Co-Founder Andrew McCollum Shares His Plans For A New OTT Service

“Cord cutters,” a.k.a. people who give up cable television for streaming services, are becoming increasingly common,…

For Ludacris, ‘The Fast And The Furious’ Is The Unexpected Gift That Keeps On Giving

Acting landed in the lap of Chris “Ludacris” Bridges out of nowhere. The Grammy Award-winning hip-hop…

Luckey Departs From Facebook; Paramount Pictures Names New CEO

A shake up in the VR world and Paramount’s new CEO mark some of the week’s…

Viacom Appoints New Paramount Network Marketing Chief; Rovio Founder Starts Kaiken Entertainment

Viacom continues to restructure its cable networks this week while Rovio’s former CEO starts a new…

Twitch Hires VP Of Commerce; Viacom Appoints New International CEO

Amazon and Twitch make some major moves as other companies lose CEOs and welcome new ones.…

SPYR Hires ESports VP; CastAR Mixes Reality With New CMO

Here are some of the top personnel moves in marketing over the last week. SPYR Launches…

Pepsi Harnesses The Power Of Emojis In Five-Second Ads

Spring is in the air, but Pepsi is ready for summer with over one-hundred 5-second ads for TV…

Nerdist Wants To Create Larger Network

Nerdist, a channel co-founded by popular comic/”nerd” Chris Hardwick, has come a long way since its…

Sony Partners With Viacom On Streaming TV

Sony has reached a deal with Viacom Inc., the media giant whose channels include MTV, Comedy Central…