Video Game Marketing

Nintendo Continues Travel Theme With Southwest Airlines Partnership

Nintendo has partnered with Southwest Airlines in a continuation of its travel-themed Super Mario Odyssey marketing. The video…

PlayStation’s ‘Opera’ Campaign Conjures Emotion For PS4 Pro Graphics

Launching Thursday, PlayStation’s “Opera” campaign describes the experience of playing video games on PS4 Pro through…

Pong 45th Anniversary Helps Usher In New Era For Atari

The first annual Pong Day has been declared, celebrating the 45th anniversary of Atari’s table tennis…

Xbox One X Marketing Taps Into Gamer Competitiveness

Xbox One X is officially in stores and to celebrate, Microsoft is showing off its mid-generation…

PlayStation’s Strategy For PSVR In 2018: Getting Consumers To Try It

PlayStation VR (PSVR) cornered the console virtual reality market when it launched last September, selling over…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

‘Super Mario Odyssey’ Marketing Reflects Game’s Globetrotting

Super Mario Odyssey is bringing Mario and his new friend Cappy to the Nintendo Switch. First revealed…

‘Gran Turismo Sport’ Marketing Blurs The Line Between Virtual And Reality

There’s a reason Gran Turismo Sport calls itself a racing simulator instead of a video game.…

‘South Park: The Fractured But Whole’ Runs With Gassy Theme

The new game South Park: The Fractured But Whole continues the saga of a kid surviving…

‘NBA 2K18’ Marketing Is All About The Love Of The Game

If your basketball-loving friends and co-workers are suspiciously absent today, that’s because Friday was 2K Day—the…

Gamescom 2017 Trends Include Esports, Hardware And History

Gamescom 2017 is underway in Cologne, Germany and this year’s trends have already become apparent: hardware,…

‘Uncharted: The Lost Legacy’ Marketing Is A Duo Of Adventure And Girl Power

Uncharted: The Lost Legacy is available now on PlayStation 4, and Naughty Dog has the challenge…

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