video game promotion

Beyond History, ‘Call Of Duty: WWII’ Marketing Emphasizes Squad Culture

Call of Duty: WWII takes the franchise back to its roots not only in setting but…

‘Assassin’s Creed: Origins’ Campaign Combines History And Humor

Assassin’s Creed: Origins takes players to Ancient Egypt—49 BCE, to be exact—to explore the biggest world…

‘Super Mario Odyssey’ Marketing Reflects Game’s Globetrotting

Super Mario Odyssey is bringing Mario and his new friend Cappy to the Nintendo Switch. First revealed…

‘Forza Motorsport 7’ Marketing Puts Its Cars Front And Center

Forza Motorsport 7 is now available exclusively for Xbox One and Windows 10, much to the…

‘FIFA 18’ Marketing Integrates Esports With Real Players And Teams

FIFA 18 is now available, and fans across the world are congregating on the proverbial pitch…

As Games Industry Grows, Musicians Dig Deeper

When games focus on promoting through music, they can create engaging experiences for fans. For artists…

For Deep Silver, ‘Agents Of Mayhem’ Marketing Is All About Character And Humor

Agents of Mayhem is available now for PlayStation 4, Xbox One and PC from Volition, the…

‘Splatoon 2’ Pits Ice Cream Against Cake; ‘Layton’s Mystery Journey’ Puzzles The World

This week, Nintendo’s most successful IP since Wii Sports gets a sequel and Level-5 takes puzzle-solving…