video games

E3 2018: Game Publishers’ Contrasting Brand Strategies

Even before it was open to the public, E3 was the biggest event for the gaming…

The 2018 D.I.C.E. Summit And D.I.C.E. Awards Come To Las Vegas In February

The Academy of Interactive Arts & Sciences’ 2018 D.I.C.E. Summit (#DICE18) and D.I.C.E. Awards (#DICEAwards) will…

Exclusive: Steve Aoki Demystifies His Brand Approach

Steve Aoki is no stranger to building brands. His father Hiroaki Aoki is the founder of teppan…

Monster Energy’s Marketing Mantra Is All About Experiences

Monster Energy’s marketing and positioning has been somewhat of a marvel to witness ever since cans…

Inside Soylent’s Esports Marketing Strategy

A slew of sponsors outside of gaming want to get in on the esports action as…

Inside Intel’s Approach To Virtual Reality And Gaming

The month of June backed one particular notion for Intel—that a brand must be anchored on…

Live Video, Social TV And Other Must-Read Marketing Stats

This week, consumers expect a lot and want to see before they buy. Social media may love…

How PC Gaming Grew In 2016

While mobile games, at about $36 billion, have become the leading game revenue sector globally, PC…

[a]list summit Heads To Los Angeles February 16

[a]list summit is heading to Los Angeles on February 16 at the InterContinental Los Angeles with…

PlayStation 4 Goes Pro With 4K Graphics And ‘Forward Compatibility’

Wednesday’s PlayStation Meeting press conference, held in New York City, catered to the love of superior…

Apple Powers Up With ‘Super Mario Run’ And ‘Pokémon GO’

Apple has teamed up for a “super” new app, bringing Nintendo’s most famous character to iOS. Super…

GameStop CEO: “Physical Gaming Will Return To Growth In 2017”

When you want to find out how the console game business is faring, there’s one place…

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