All hype aside, some marketers are reticent to delve into a new medium
Have you hugged your ad-supported internet today?
The video replay platform, which is used by all the top eSports teams, announced funding from investors that include NBA player, Jeremy Lin and the San Francisco 49ers
Speakers at the [a]list summit discuss different ways of engaging with the eSports audience
Wade Beckett, IGN’s chief programming officer and SVP of video, joined [a]listdaily to dish details across a gamut of topics about the current state of video
“Longer videos that people don’t want to watch will not perform better in News Feed.”
AerServ and Gameloft are mobile brand advertising hot, and AerServ’s COO gives us the details
Marketers know that video should be part of the strategy, but which platforms are best?
Throw out what you think you know about electronic gaming
“ESports is not a fad. This is a real community and a sustainable industry that will keep growing year after year.”
“With how crowded the marketplace is these days, you can’t just show gameplay.”
Despite the figurines, VR experiences and fancy cartoons, Superdata doesn’t want to lose focus on what they love most: making games.