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5 Major Shifts Marketers Can Expect In 2018

When Forrester predicted a year of reckoning for marketers in 2018, it said CMOs needed to…

Top 4 Marketing Trends For 2018 According To The Shorty Awards

The Shorty Awards is an international awards competition that honors the best people, brands and organizations…

National Geographic, Time Inc. Discuss Facebook Watch Video Strategy

Facebook brought brands yet another way to engage their followers with video on the platform by…

Emerging Technology Is Redefining Grocery Shopping

Space age technology isn’t just for gadgets and games—it’s changing the way consumers perform everyday tasks…

As Games Industry Grows, Musicians Dig Deeper

When games focus on promoting through music, they can create engaging experiences for fans. For artists…

How Instagram’s Funnel Nabs Engaged Users

Instagram is hoping that if a picture says a thousand words, it will fill up 600…

Pet Influencers Promote Brands With Intention

Who knew adorable, furry faces would turn out to be such great spokespeople? Pet influencers (aka…

How Marriott Is Marketing Categorically With Relevant Brand Stories To Reach Consumers

Marriott International is doubling down on human connection by debuting a new category marketing approach that’s…

From Conception To Consumption, VR Is Creating New Kinds Of Creators

Virtual reality is creating a whole-new perspective on film making, from conceptualization to consumption. Hollywood has…

KFC’s Edgy Marketing Wins Millennial Trust

If your kind of marketing is finger lickin’ cray-cray, then Kentucky Fried Chicken has your back.…

VR Is Changing The Way Developers And Consumers Look At Gaming

Virtual reality is changing the gaming industry in many ways, least of which by placing consumers…

The Current State Of Facebook

With over two billion users, Facebook is the most popular social network on the planet. CEO…

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