virtual reality

Entertainment IPs Putting More Energy Into Virtual Reality Activations

This March has proven to be a major month for virtual reality entertainment, with multiple experiences…

‘Ready Player One’ Uses VR, Guerrilla Marketing At SXSW To Promote Film

A parade of troopers dubbed the IOI Sixers stormed up and down downtown Austin calling for…

While VR For Kids Is Low Priority, Family-Friendly Games Still On The Way

Oculus and other content publishers, particularly in the gaming space, are putting increased emphasis on the…

Tencent Backing Skydance Is A Case Study For Western Marketers

With the Chinese government’s clampdown on foreign investment on entertainment, Tencent’s investment into Skydance Media becomes…

Virtual And Augmented Reality Moving Away From Apps, Toward Web

While brands have taken advantage of virtual and augmented reality to showcase products or provide immersive…

Entertainment Leans On Celebrities To Grow VR Awareness

While Walmart’s investment in a virtual reality startup may show more diverse industries driving virtual reality adoption,…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

Driven By Enterprise Applications, Virtual Reality On Track To Grow In 2018

As we enter the third year of VR, the industry will look to grow its adoption…

Virtual Reality Finding Its Way Out Of ‘Trough Of Disillusionment’

In its second year on the consumer market, virtual reality has been challenged with getting out…

Untethered VR Is Here, But Wires Aren’t The Problem

A number of untethered VR headsets have been unveiled this year with the hope of stimulating…

‘Doom VFR’ Honors Franchise History Of Trendsetting

Like its very first incarnation in 1993, Doom VFR is exploring new gameplay controls that may define future…

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