Porsche Adopts Haptic Feedback Ads For Vehicle Customization

Porsche is using mid-air haptic feedback to highlight features and allow customization of its new 2019…

HBO Lets ‘Silicon Valley’ Fans Interact With Characters In VR

Alongside the Season 5 premiere of Silicon Valley, HBO is releasing a VR experience called Inside…

Warner Bros. Promotes ‘Rampage’ With AR App And Contest

Warner Bros. continues its strategy of AR/VR film marketing with the Rampage: AR Unleashed mobile app.…

Blockchain And Augmented Reality Were In Focus At SXSW

South by Southwest draws businesses and creatives from across the world, and while their ideas may…

SXSW Attendees React To Experiential Marketing Activations

SXSW is known for its experiential marketing activations and this year was no different. For over…

‘Ready Player One’ Will Help, But Not Change The VR Industry

Ready Player One will help drive awareness for VR when it hits theaters May 29, but…

3 Emerging Trends From SXSW 2018 That Marketers Should Know

SXSW only gets bigger every year. Here are the biggest trends impacting this year’s festival of…

‘Ready Player One’ Posters Leverage Nostalgia To A Mixed-Bag Response

While nostalgia is a powerful marketing tool, relying too heavily on the fond memories of consumers…

What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

12 Marketing Buzzwords That Need To Die This Year

While marketing buzzwords keep us excited about our favorite topic, we need to face up to…

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