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What Marketers Need To Know About Mobile World Congress 2018

Over 100,000 industry executives and 2,300 exhibitors are slated to attend Mobile World Congress (MWC), held this…

These Are The Mobile World Congress Events Engaging Marketers

Here is what’s on our radar for Mobile World Congress, between the show’s official daily agenda…

With ‘Spheres’ Purchase, Hollywood Could Become Driver For VR Adoption

Virtual reality (VR) reached a major milestone at the Sundance Film Festival when Spheres, a three-part…

12 Marketing Buzzwords That Need To Die This Year

While marketing buzzwords keep us excited about our favorite topic, we need to face up to…

Marketers Focus On Social VR For Needed Platform Reinvention

After more than two years on the open market, VR is not the shiny new object…

Disruption Is A Key Trend For Marketers At CES 2018

Marketers will use CES as a springboard this year to monitor how disruptive innovations like blockchain, voice…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

Red Bull’s VR Experience Drives Year-Round Engagement

Red Bull is furthering its footprint in virtual reality by bringing a driving competition to engage…

ELeague Is Using Eye-Tracking Biometrics To Engage Esports Audiences

Although ELeague is still relatively young, the Turner-owned esports competition has established itself as a leader…

From Conception To Consumption, VR Is Creating New Kinds Of Creators

Virtual reality is creating a whole-new perspective on film making, from conceptualization to consumption. Hollywood has…

Seismic Games Plans To Play In Multitude Of Mobile AR And VR Arenas

Independent mobile developer Seismic Games focuses on the worlds of original and licensed IPs like Clan…

Pico Goblin Aims To Make VR Accessible To Everyone

Although mobile and premium VR headsets tend to exist in their own separate worlds, Pico Interactive…

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