Warner Bros

‘Tomb Raider’ Continues Warner Bros. Embrace Of Virtual Reality Marketing

Warner Bros has released a VR tie-in experience for the upcoming Tomb Raider film called “Lara’s…

Snapchat Lays Off From Content Division; Nike Promotes New CMO

Highlights Snap Inc has laid off over 20 employees across various departments, mostly from its content…

It Takes More Than Rotten Tomatoes To Kill A Movie, Says Analyst

Movie ratings on Rotten Tomatoes are often featured on trailers and blamed for box office failures.…

‘Justice League’ Marketing Turns Teamwork Into A Superpower

Justice League unites DC superheroes Batman, Wonder Woman, The Flash, Aquaman, Cyborg and—if rumors prove true—Superman…

Gillette Calls On ‘Justice League’ VR Game To Promote Razors

Gillette has partnered with Warner Bros. Pictures’ Justice League in a marketing campaign that spans a free…

‘Geostorm’ Releases Lighthearted Marketing In Spite Of Timing

After a rocky production and several release delays, Warner Bros.’ and Skydance Entertainment’s Geostorm is finally…

‘Blade Runner 2049’ Marketing Embraces Its Ad-Filled Roots

Blade Runner 2049 hits theaters this weekend, continuing the saga of artificial humans called replicants and…

Minute Media’s Strategy For Engaging With The Esports Audience

Earlier this year, sports media company Minute Media (which owns 12up and 90min) revealed that it…

‘IT’ Marketing Terrifies With VR And Real Haunted House

IT creeps into theaters this weekend, much to the delight of horror fans and lament of coulrophobia-suffering…

Going Big: Hollywood Is Reviving The Monster Movie Genre

Get ready for ancient beings, goliath beasts and that one guy who has all the answers,…

Film Marketing On Social Gets Creative And Interactive

Long before they hit the big screen, films are tested by audiences on social media—where hype…

Alcon Promotes ‘Blade Runner 2049’ World With Branded Experiences

It has taken 35 years for Blade Runner to finally get a sequel and Alcon Entertainment,…

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