WME IMG

Snickers Lays Out ESports Game Plan

Snickers became the official chocolate bar of ELeague beginning with season 2 this fall. The brand…

HyperX Strategically Partners With NBA Players

HyperX is taking advantage of the recent trend of real-life athletes investing in eSports. The gaming…

Turner Exec Discusses Improvements To ELeague Season 2

Turner Broadcasting and WME/IMG kick off the second season of ELeague featuring Valve’s Counter-Strike: Global Offensive…

Philadelphia 76ers Exec Discusses ESports Play With Team Dignitas

While traditional sports owners have jumped into the eSports business in the past, it’s never been…

ELEAGUE Exec Talks About Joining With Advertising Partners

In December, Turner announced a partnership with WME | IMG to form an eSports initiative; one…