Tapjoy has released data that can help marketers learn more about this lucrative audience.
From influencers to advertising spend, we hope you’ll “like” this data round-up
72 percent connect with their social media community “frequently” to help make everyday purchasing decisions
A new study by the Entertainment Software Association says there are more female game players than ever
In a follow-up to a previously published piece on women in the industry, we speak with EA’s Global Programs Specialist Bianca Anderson
The game industry is no longer a “man’s world,” as women are finding their definitive place as developers and players.
A new report from EEDAR indicates that women play a lot more mobile games, but men are prone to paying more
A new blog post at Applovin explains how gender and platform can play a part in predicting both of these categories
A new report from the Pew Research Center indicates that women can’t often find a welcome spot in the online gaming community
SheKnows’ new Hatch project shows tweens are hyperaware of marketing and gender roles
Dove’s new campaign utilizes Snapchat in an attempt to promote better self-esteem among women
Ben Goldhaber, director of content marketing at Twitch, sees nothing but growth potential in eSports