Women

Mobile Gaming ‘Whales’ Are Fitting New Descriptors

Whales—a.k.a. players who spend a great deal on in-app purchases—bring in the majority of revenue for…

Facebook: Consumers React Positively To Brands Promoting Gender Equality

Consumers react positively toward a brand when it promotes gender equality, according to a new study by…

Diversity Proves To Be A Pressing Topic At Cannes Lions

Cannes Lions is an annual celebration of creativity for marketing mavens. Every year brands, agencies and celebrities…

At Newfronts, Female Empowerment Is On The Program

Women make 85 percent of all purchasing decisions and this year’s collection of Digital Content Newfronts…

Study: Mobile Gamers Aren’t Who You Think They Are

Last year, mobile games brought in $40.6 billion worldwide—more than any other interactive entertainment medium, but there’s…

Top 5 Social Media Trends For 2017

A lot has happened this past year in the realm of social media. Facebook introduced live…

Why Women Turn To Social Media For Purchasing Decisions

Outside experience plays a major role in the consumer journey for women, with 96 percent likely to seek out…

The Game Industry Opens Up To Women

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Mobile Games: Women Play, Men Pay

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