World of WarCraft

BlizzCon Rages On As Activision Blizzard Enjoys Record Q3 Earnings

Activision Blizzard earnings for the third quarter of 2017 were higher than expected, with a record…

Blizzard Esports Arena Unlocks New Sponsorship Opportunities

Blizzard Entertainment officially opens its new Blizzard Arena Los Angeles in Burbank Studios on October 7 with the…

Rob Pardo Discusses Building A Post-Blizzard Startup

Rob Pardo spent 17 years creating games at Blizzard Entertainment before the former chief creative officer…

Blizzard Is Opening Up College Esports For Brands

Blizzard Entertainment is growing its collegiate esports programs across Overwatch, Heroes of the Storm, Hearthstone, StarCraft…

Games Giant Tencent Is Positioning Brand For Both China And US Growth

Chinese media and entertainment conglomerate Tencent is looking to broaden its stateside reach and brand narrative…

Twitch COO: Blizzard Esports Deal Creates “Interesting And Deeper Integrated Marketing Opportunities”

Twitch is about to put the “watch” in Overwatch. The popular livestreaming platform has formed an exclusive worldwide…

The Tasty Relationship Between Food and Video Game Brands

From begging our parents to buy Nintendo cereal to grabbing a slice of pizza at the…

Op-Ed: ESports Key To Another 25 Years For Blizzard

Last weekend’s BlizzCon was perhaps one of the most momentous in the company’s history. Not only…

‘Warcraft’ Movie Actor Rob Kazinsky Discusses Home Video Release, ESports

Universal Studios Home Entertainment launched Legendary Entertainment’s movie, Warcraft onto 4K Ultra HD, Blu-ray and DVD on September 27.…

Sketchfab Explains What Virtual Reality Opens Up For Brands On Twitter

Twitter has added Sketchfab 3D/VR viewer support, which brings 3D and virtual reality to tweets. This…

Players Can Now Stream Blizzard Gameplay To Facebook

Watching live video on Facebook will now include Blizzard Games such as Overwatch, Hearthstone, Diablo III, StarCraft II and World of Warcraft. Blizzard Streaming…

Virtual Passes Are Growing ESports Viewership Numbers

Not everyone can afford a trip to their favorite convention, but companies are steadily improving the…

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