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5 Major Shifts Marketers Can Expect In 2018

When Forrester predicted a year of reckoning for marketers in 2018, it said CMOs needed to…

Brands Shift Super Bowl Approach To Reach Cord-Cutters

To score the proverbial touchdown on Super Bowl Sunday, marketers are shifting their focus off of…

ESports, Cause Marketing And Other Must-Read Marketing Stats

This week, video viewership is up, video game sales are down and we examine how different generations…

Thomas McInerney To Run Altaba; TellTale Games CEO Passes Reigns Back To Co-Founder

Media companies saw some major personnel this week, especially when it comes to streaming video, and…

[a]list summit: How To Engage With A Competitive Gaming Audience

This year’s [a]list summit focused almost entirely on the theme of eSports and competitive gaming. While…

Why Brands, Athletes And Investors Say ESports Matters

Editor’s note: We gathered a compilation from our exclusive [a]listdaily interviews to showcase how eSports industry experts and non-endemic sponsors…

Yahoo Is Playing The Super Bowl With A Second-Screen Digital Sidecar In ‘Squares Pick’em’

If you’ve walked by the water cooler at work this week, you’ve most likely engaged with…

Twitch Hires VP Of Commerce; Viacom Appoints New International CEO

Amazon and Twitch make some major moves as other companies lose CEOs and welcome new ones.…

Inside Yahoo’s ESports Show Strategy

Yahoo has launched three live shows covering various aspects of the PC eSports landscape. Late Night…

Why General Mills Is Targeting ESports Fans

General Mills is the first presenting sponsor of Yahoo ESports Live, an hour-long pair of weekly…

New Social Platform, Candid, Gives Companies Honest Conversations

As a former head of product for Google social apps, who helped bring social aspects to…

ESL Uses Traditional And Digital Broadcasts For Max Viewership

ESL One Cologne is underway, hosting sixteen of the best Counter-Strike: Global Offensive (CS: GO) teams, competing for…

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