YouTube

Advertising Drives Alphabet, Inc. Revenue Up 26 Percent in Q1

Google parent company Alphabet, Inc. reported first quarter 2018 earnings of $31.1 billion, a year-over-year increase…

P&G Returns To YouTube, Wary Of Programmatic

After taking a year-long break from buying ad space on YouTube due to numerous ad fraud and…

Amex, Google And Others Share First Look At Coachella 2018 Activations

The Coachella Valley Music and Arts Festival begins Friday and while visitors prepare for a heat…

Three Tips For Marketers Ready To Approach OTT 

With the ubiquity of smart TVs and streaming devices and the rise of cord-cutters, advertisers are…

How Companies Are Growing Audiences With Snapchat And Facebook Watch Shows

Some call Snapchat and Facebook the future of television, while others see them as major challengers…

Invisible Influencers: Almost Nobody Discloses Affiliate Ads On YouTube

Influencers have long been an effective tool for marketers hoping to build more authentic connections with…

YouTube Defends Top Social Video Spot As Young Viewers Look Away

YouTube sits comfortably as the most-used social network among those 18-24, but young consumers are now splitting…

Pandora Premium’s Web App Launch Ups Ante Against Spotify

Pandora Premium is now available on the web for the first time, creating additional competition for…

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Alphabet’s Ad Revenue Still Unhindered By YouTube Backlash

Google and YouTube parent company Alphabet reported $27.7 billion in ad revenue for the fourth quarter…

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