Youtube

Pandora Premium’s Web App Launch Ups Ante Against Spotify

Pandora Premium is now available on the web for the first time, creating additional competition for…

History Shows Marketers Won’t Pull Ads Even If Fraud Persists

Despite a lot of posturing, history and studies show that most marketers will not reduce digital…

Mobile Game Marketers Share Video Ad Strategies For 2018

There are several emerging video ad formats that mobile game publishers should be aware of this…

Unilever To Social Media Giants: Shape Up Or We Ship Out

Unilever has given social media an ultimatum—stop spreading toxic content or the company will take its…

Alphabet’s Ad Revenue Still Unhindered By YouTube Backlash

Google and YouTube parent company Alphabet reported $27.7 billion in ad revenue for the fourth quarter…

Sundance Film Festival Activations Highlight Inclusion, Change And Escape

In addition to the usual glitz from the star-studded event, brands running activations at this year’s…

Cheetos Creates Dance Move To Rally US Curling Team Support

Cheetos has created a new dance move called “The Curl” with the hopes of becoming a…

Vevo CEO Departs; Hilton, Pandora Bring In New CMOs

Highlights Vevo’s president and CEO, Erik Huggers, is stepping down from his position. While the music…

Nike, Turner Communications Bring On New Brand Marketing Chiefs

Highlights Lauren Sherman has joined Nike as senior director of digital marketing to oversee the brand’s…

Game Video Content Attracts Brands Searching For Audience Engagement

Over the past few years, game video content (GVC) has become a rising star in the…

YouTube’s Brand Safety Team Expansion Marks Shift From Automation

As part of the Alphabet-Facebook advertising duopoly, YouTube’s heavy reliance on algorithmic suggestions and policing have…

Geoff Keighley Affirms Strategy For ‘Game Awards’ Digital Expansion

The Game Awards is slated for December 7 at The Los Angeles Theater, having announced all of…

More From Youtube