While most consumers know better (or claim to know better) than to drink and drive, binge drinking is much more insidious of an issue. To spread awareness, Diageo has released an interactive virtual reality public service announcement depicting the consequences of binge drinking.

Made in partnership with VR filmmakers Jaunt, “Decisions: Party’s Over” tells the story of four friends at a farewell party, allowing viewers to see the consequences of binge drinking from each character’s perspective. When viewed on Oculus Rift or GearVR through Jaunt’s app, users can switch between points of view at will.

“We made the choice to break into VR with our social responsibility program because it gives us the proper medium to explore numerous dangerous drinking situations in a very real way,” said James Thompson, chief marketing and innovation officer for Diageo North America, in a statement.

The interactive experience demonstrates the most extreme consequences of binge drinking, which the company defines as imbibing more than five drinks for men and four for women, depicting one character’s death from alcohol poisoning and another’s sexual assault by a fellow partygoer—”binge drinking playing its part in an all too common crime,” the company’s press release reads.

This sort of “scared straight” approach has been effective for Diageo in the past: the previous installment in the company’s VR PSAs, entitled simply “Decisions,” displays a graphically fatal car accident caused by drunk driving and garnered almost 14 million views. According to a study done by the alcohol brand, 73 percent of the experience’s viewers claimed that they would stop other people from drinking and driving in the future as a result of the video.

“While drunk driving and underage drinking are at historic lows, binge drinking rates have remained stable,” added Thompson. “Our hope is to build on our previous successes with virtual reality to reach our audience on an emotional level and prevent future detrimental impaired decisions associated with binge drinking.”

For users that don’t have access to VR equipment, the experience is available in YouTube’s 360-degree video format, though its interactive elements are disabled.