In a bid to engage younger audiences with retail locations, Zara has released an augmented reality experience, called Zara AR, that displays a virtual fashion show to interested shoppers.

Zara AR allows users to “shop the look,” placing virtual models in three-dimensional space that twirl and walk to show off clothes that app users can then purchase directly through the app.

Unlike many branded AR apps, especially those pertaining to the beauty industry—which strive to be available according to the whims of their users—Zara AR trades in exclusivity. To use any of the app’s features, users must first travel to a physical Zara location or visit its website.

For online purchases, the app features alternative clothing displays on delivered packages, breathing a little life into the inescapable “recommended item” box on ecommerce sites.

The app also includes social media support, with a press release touting “a tool for sharing the experience on social media, encouraging users to take and submit photos of the holograms, establishing a virtual connection that appears remarkably real.”

Even so, since the app requires users to already be shopping at a Zara location, it focuses much more on closing sales than spreading brand awareness.

Though the fashion brand promises to fully roll out the AR experience in the future, there are currently only 120 Zara locations worldwide that support the new app, of which only seven are in the United States. In the AR-supported locations, Zara has done away with mannequins entirely, replacing them with blank walls and podiums bearing the message “Experience the Look.”

Zara AR bears the greatest similarity to Wayfair’s AR activation, which likewise gives users the opportunity to get a sense of how their purchases will look on bodies as opposed to the tightly controlled two-dimensional space on their computer screens.