The effective price paid by advertisers for every thousand online impressions – or eCPMs for short – appear to be picking up a bit, according to a new report from Turn.

The Global Digital Audience Report states that both display and social-based ads are on the rise, particularly with Facebook and Facebook Exchange ads, which grew 15.4 percent to 45 cents over the July-September period. Display eCPMs also picked up an additional six cents, while mobile ones were slightly increased to .9 percent. Video ads are far and away the most expensive, with an eCPM of nearly $11.

Inventory is picking up across various mobile apps, with advertising standardizing across various high traffic formats.

A lot of businesses as of late also prefer going with a “cross-channel brand,” advertising in multiple formats and channels. A staggering 137 percent increase in cross-channel brands was noted in the report, with an even bigger 500 percent pick-up in brands across all four categories – display, mobile, social and video. Doing so has nearly tripled the amount of investment for these businesses, according to Turn.

Source: TechCrunch