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Asics Brings Steve Aoki As The Soul Of Its New Brand Strategy
AListDaily interviewed Asics and their new brand ambassador, Steve Aoki, to discuss why the apparel company is reshaping its brand narrative
Facebook Talks Opportunities In Gaming Community Platforms
Guy Cross, head of games partnerships for North America at Facebook, explains how brands benefit from the gaming communities found...
Now Launching: space camp
Facebook’s VR device promotion aims to increase the appeal of VR as an entertainment format and is enlisting a new...
National Geographic, Time Discuss Facebook Watch Video Strategy
AListDaily interviewed executives from National Geographic and Time Inc. to discuss how both companies will leverage social video content on...
‘South Park: The Fractured But Whole’ Runs With Gassy Theme
South Park continues to deliver controversy and satire to get the internet talking
Augmented And Virtual Reality: The Who’s Who Of Companies In 2017
We look at the augmented virtual reality industry across hardware, software, utility and video content companies with this new infographic
Oculus VP Explains Overcoming Challenges To Monetize VR
Oculus’s VR’s VP of content Jason Rubin discusses different approaches to monetizing the VR market and how the company has...
Data Offers Insights Into Fall TV Audience Drop-Off Behavior
What Fall TV audiences do or don’t watch may offer marketing insights
Multicultural Millennials Make Car Companies Rethink Their Marketing
With such an ambicultural and influential demographic to target and reach, car companies are building marketing programs to connect with...
Fitbit’s Marketing Strategy Has Shifted To Social And Community
[a]listdaily caught up with Fitbit and Youmi Bang to learn more about how they are catering to the ever-evolving wearables...