Frontline Marketing

ESPN – Born Into It

Lauren Arevalo-Downes   |  

For those not in the know, Manchester United and Manchester City are two of the biggest teams in professional soccer and have a cross-town rivalry akin to Chicago’s Cubs and White Sox. The fans of both teams are fervent in their support… and more alike than different, as illustrated by this video, featuring the song Beginning of The End by The Cockney Rejects.

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Social Data + Psychometrics