More than 50 speakers from companies working in mobile games gathered in New York in January at Mobile Gaming USA East and [a]list summit NY. The events looked at the booming mobile game category, a $9 billion global market last year and growing 32 percent annually, according to research firm Newzoo. The category is facing a big boom challenge – fierce competition.
Newzoo CEO Peter Warman put it this way, “Mobile gaming growth is huge . . . it will continue to grow. So everybody wants a share of that pie.”
Here, a cross-section of speakers present their views on how mobile game companies can overcome hurdles such as app discoverability issues and rising marketing costs as the category becomes more and more cluttered.
