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The source for entertainment marketing

[a]list daily gathers organizers for a retrospective on Ayzenberg’s [a]list summit: Consumer Courtship events in 2012, which looked at how entertainment marketers woo customers.

Part 3 recaps [a]list summit Seattle in October, looking back at Jordan Weisman’s “Developer Dog and Marketing Cat” keynote presentation and a panel with Machinima, Microsoft and 343 Industries discussing the hit web series Halo 4: Forward Unto Dawn.