Frontline Marketing

Kixeye Mocks Rivals To Entice New Hires

By | August 2, 2012 |

Kixeye is branding itself as a company steeped in gamer culture.  Its outdoor recruitment ads are splattered with internet memes.  In June, it launched a new corporate site that’s anything but corporate.  The site was created by Ayzenberg Group under Kixeye’s direction that it “blow up browsers and reformat hard drives.”

Its new recruitment video won’t break hardware, but it’s a fearless swipe at competitors who vie with it for game-making talent.