Frontline Marketing

Merge VR’s Andrew Trickett On Mixing Augmented and Virtual Reality

By | June 30, 2015 |

The challenge for VR and AR companies this year is, according to Merge VR co-founder Andrew Trickett, is getting the device on someone’s face.

“We have to put it out there into the public where they can try it out,” he said. “What we’re finding is when we have people try it out, they instantly want to buy one.”

Watch our interview with Trickett below where he talks about how Merge VR has been creatively mixing AR and VR: