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Sony Online Entertainment worked with Ayzenberg on these player recruitment videos for Planetside 2. The videos are meant to differentiate between the game’s three factions, or ‘Empires’, to instill a sense of loyalty and reason to fight for players who enter this massive PvP shooter. As the videos show, the Empires each have a unique identity and different sets of beliefs for why they want to blow up the heck out of the other ones.

Terran Republic video:

Vanu Sovereignty Video:

New Conglomerate Video: