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Nike is continuing with their Risk Everything campaign ‘Winner Stays,’ an ad based around a fantasy of schoolyard boys pretending to be the biggest soccer stars in the world. While names like Ronaldo, Neymar Jr., and Rooney might not be household names in America, the action is exciting enough that it doesn’t matter (plus, there’s a Kobe Bryant cameo)
Design, VC, And Business with Frog President Andy Zimmerman
In this 227th episode of “Marketing Today,” I interview Andy Zimmerman, president of Frog, a company…
Gary Goodman’s Creative Picks: The Art Of The Spectacle
First off, a huge thanks to the wisdom and insights of Rob Matthews and David Rielly…
Read This If You Want People To Remember Your Brand Better
Originally published at AW360 by Katie Lundin. Article Takeaways: Defining brand consistency How consistent branding builds customer…
