Frontline Marketing

Twitch Going Convention-al With The Debut Of TwitchCon

By | February 23, 2015 |

We’ve seen conventions devoted to video games, comic books, movies and other levels of nerd-dom – so, it only makes sense that streamers on Twitch.tv get their day as well.

The channel, which was acquired by Amazon last year for $970 million, has announced that it will host its first convention, TwitchCon, in San Francisco on September 25-26. The company has stated that the show will “be an interactive convention for broadcasters and viewers alike to meet each other, learn how to take your Twitch game to the next level, and play together.”

“Twitch broadcasts have the most passionate fans, so we want to create an amazing experience where they can come together in person,” said Emmett Shear, CEO for Twitch. “TwitchCon will be an opportunity for the entire community – broadcasters, game developers, viewers and us – to play and learn together.”

TwitchCon is the latest convention show to be devoted to fans and users of a popular media outlet, as Penny Arcade has become famous for hosting similar shows with its yearly PAX events, which are held in Seattle, Boston, Australia and, most recently, San Antonio.

So what does TwitchCon mean for the streaming community and business in general Simple – it’s booming. Twitch continues to have big numbers when it comes to attracting gamers that want to show off their skills in games like League of Legends and World of Warcraft, and with its accessibility on game consoles like Xbox One and PlayStation 4, more casual players are getting into the action as well.

With TwitchCon, attendees can learn a thing or two about what it takes to thrive in the streaming business, between possible seminars that provide education on the matter (yet to be announced, but they’re looking likely) and popular Twitch stars that can provide a tip or two on how to achieve greatness. Companies can learn more about Twitch devotees, and use the opportunity for some information gatehring and perhaps some dealmaking. It’s a great event for marketers interested in everything related to Twitch — and its audience of more than 100 million viewers.

Twitch expects to announce a schedule for the event over the next few months. And for those who can’t attend, not to worry – some sessions are likely to be streamed. After all, it is a TwitchCon.

More information should be available on the official TwitchCon page soon.