Adding a social dynamic to a popular game isn’t really a bad thing – in fact, in most cases, it’s a partnership that works out for the better.

Tango, a popular mobile messaging app in the U.S., has formed a new partnership with Zynga, which will enable Tango messaging to be included with Zynga’s popular Words With Friends game. Players will be able to use Tango messages to find new opponents to play against, simply by logging in before starting a game.

Game invites will arrive as native messages within the app, according to VP of Advertising and Platform Richard Rabbat. Players will then be able to enter the game through Tango’s Play tab if the game is installed – or will be sent to the App Store if it isn’t, for easy and free installation.

Source: Recode.net