MTV Games has launched a holiday campaign for The Beatles: Rock Band with a new TV spot and an upcoming behind the scenes special. The special Making of The Beatles Rock Band is scheduled to air on music channel VH1 later this week. As reported in 411mania, the show’s highlights are never-before-seen footage of Paul McCartney and Ringo Starr overseeing development of the game and an interview with George Martin’s son, Giles.
The TV spot is set to begin running in the US this week. It shows various rooms in a house full of Christmas cheer but void of people, as The Beatles Day Tripper plays in the background. Eventually the viewer finds the whole family, young and old, gathered around a TV set playing along to the track on Rock Band. Besides the boys from Liverpool making up the music, the ad delivers a very British feel as it moves through empty rooms showing tea on the stove, footie on the telly, and very busy wallpaper. Although not reported it’s quite possible UK and Europe are included in the rotation, especially given the premise.
Watch it and read more about the campaign at 411mania.