iAD Allows For Opt Out For Interest Based Ads

One of the less immediately apparent parts of the iOS 4 update is the addition of the iAds system, which is launching in July. While it can’t be shut off, users can choose to have it targeting them personally or not.

“Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns,” notes Apple. “If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your iOS 4 mobile device: http://oo.apple.com. The message ‘You have successfully opted out’ will appear and you will be automatically opted out of interest-based ads.”

“Make sure you are using a mobile device running iOS 4 or later,” Apple adds. “If you receive an ‘Opt out not successful’ message, please wait a few hours and try again.”

Source: Support.Apple.com

Nintendo Unlikely To Sell 3DS Below Cost

According to Nintendo CEO Satoru Iwata, Nintendo has been working on 3D potentially for the GameBoy Advance and GameCube though it was only in the 3DS that the time was considered right. He also claims that, while he is an iPhone user, he didn’t think of Apple’s device while designing 3DS.

“When asked about the price of the 3DS,” Iwata responded, “I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.”

While not a confirmation of any sort of price, it hints at a higher price point than any portable system that has released before.

Source: VentureBeat {link no longer active}

Fixing Lost With Lightsabers

Lost is over, and whatever answers watchers are going to get have already come. However, that doesn’t mean that there still can’t be fun to be had with the series… particularly with the addition of lightsabers.

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Lost Wars: Because Adding Jedis Can Fix Anything — powered by Cracked.com


iOS 4: What’s Compatible?

Monday saw the launch of iOS 4, which included multitasking, a unified email inbox and other features. However, it’s notable that not all iDevices will be able to take advantage of iOS 4.

For one, original iPhones and iPod Touches launched in 2007 cannot run iOS 4. The iPhone 3G and second-generation iPod Touch from 2008 can run iOS 4 but multitasking is not supported. Finally, the third-generation iPod Touch from 2009, the iPhone 3GS and the upcoming iPhone 4 are all fully compatible with iOS 4.

The iPad, meanwhile, will not receive the iOS 4 update until Fall 2010.

Source: Wired

Man Behind The ‘PS4 Spots’

A couple of mysterious viral ads for the PS4 appeared online before E3, though Sony was quick to disclaim them. As it turns out, the spots were filmed by Han West, a 24-year-old filmmaker working on his Master of Fine Arts in Singapore at New York University’s Tisch School of the Arts Asia.

“The PS4 spots were part of a commercials class I took in my last semester,” said West. “In the class, we were required to make one viral ad and one more ‘polished’ commercial.”

Liking Sony ads, he picked the unreleased PS4. The viral ad was made at Tisch in four hours and cost $20. The second spot was made for $500 to make the set and took 12 hours of shooting; Tisch students comprised all of the actors in both ads.

“I haven’t been contacted by Sony. I made these spots for my class,” asserts West. “I have been a big fan of gaming commercials for a long time. Gaming studios are some of the few clients out there that are really willing to take big chances (and sometimes spend serious money) on their spots.”

West put up the clips right before his own graduation; the timing before E3 helped build the hype around them. West notes that gamers are highly savvy and perceptive consumers, which is why he did the project in the first place. “This is partially why I was a little scared to even put this stuff out on the net I was afraid I was going to get torn to shreds!” said West.

Source: Kotaku

SCE CEO, ‘3D For Portables Does Not Have High Precision’

The Nintendo 3DS was undoubtedly the device of E3, drawing more attention and hype than Microsoft’s Kinect or the PlayStation Move. For his part, Sony Computer Entertainment CEO Kaz Hirai is not as bullish on the portable 3D technology, which is notable because it seems to rule out 3D for a PSP successor.

“Based off internally conducted research, naked-eye 3D for portables does not have high precision, and at present there are limitations,” said Hirai.

Not surprisingly, he saw the TV enabled 3D for the PS3 to be a boon for the system going forward. “With such things as a strengthened 3D-compatible software lineup, we aim to increase hardware sales,” said Hirai.

Source: Andriasang {link no longer active}

Call Of Duty On Late Night

Jimmy Fallon has been a great source of promotion for gaming since assuming the seat of the Late Show. That trend will continue on June 22 when he will show off Call of Duty: Black Ops on his program. That’s some great promotion for Activision’s upcoming Call of Duty game, developed by Treyarch.

Monday saw Kudo Tsunoda coming on to demo Kinect. On Wednesday, Fallon will continue his nerd-oriented guests with Joshua Topolsky, EIC of Engadget.

Bionic Commando Gets Rearmed Again

Bionic Commando: Rearmed was on the leading edge of old-school game remakes and was an almost instant hit. While the 3D reboot of the franchise flopped, Bionic Commando: Rearmed 2 will see Nathan Spencer swing back into action.

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AT&T Canceling Some iPhone 4 Pre-Orders

AT&T and Apple have had a harried pre-order period for iPhone 4, with errors reported in the brief period where it was available. Now, it appears, not all of these pre-orders are going through.

“Several tech sites are reporting canceled orders on the part of either AT&T and Apple for a variety of reasons, including unverifiable information, an incomplete authorization process, or sometimes no reason at all,” writes Rachel King. “We haven’t seen notes like this from Best Buy yet, but let us know if that happens to you. In these cases, credit cards shouldn t be charged. But still, talk about completely frustrating.”

“If you pre-order an iPhone 4 and aren t so sure about your order status now, check your receipts and call the customer service number of the company you ordered it with just to be sure,” adds King. “And if you haven t ordered one yet but want one soon (instead of waiting for weeks to get one in the mail), maybe it would be best just to clear your schedule and camp out at your local Apple or AT&T store next weekend.”

Source: ZDNet