PepsiCo has announced that it is launching a new promotion with Activision. On October 10, gamers who buy Mountain Dew or Doritos will be able to redeem codes found on the products for slots of “double XP time” in Call of Duty: Modern Warfare 3 multiplayer games.
“For many of our gamers, Call of Duty and Mountain Dew go hand in hand, and together we wanted to deliver gamers a one-of-a-kind program around the epic Modern Warfare 3 multiplayer,” said Activision’s chief marketing officer Tim Ellis.
“Dew fans have been clamoring for the return of Mountain Dew Game Fuel, so we wanted to really fire them up with a partnership that gets to the core of what Dew is all about,” Brett O’Brien , Mountain Dew VP of marketing added. “With this partnership we get to make sure that Mountain Dew fuels both the fans and their Call of Duty gameplay while they play Modern Warfare 3.”