App Analytics Firm Swrve Raises $6.25 Million

Swrve has announced that it has raised $6.25 million in a new round of funding led by Atlantic Bridge Partners and Intel Capital. The mobile and social app analytics firm will use the funding to expand globally within the mobile space.

“This funding round puts us in an outstanding position for growth,” said chief executive officer Hugh Reynolds. “Swrve already has a number of blue-chip clients experiencing outstanding return on investment from our product. We’re handling over a billion events per day, and we know the product has what it takes. We just need to tell the world. This funding gives us the opportunity to do just that.”

Swrve says its service processes more than a billion events each day with the incoming Swrve Campaign Tracker allowing clients to track the return-on-investment on new user acquisition. “It’s no longer good enough to simply pay a fixed sum for a certain number of new users. Campaign Tracker finally enables our customers to know how valuable each customer is – and as a consequence, which sources and campaigns are paying their way,” noted Reynolds.

Source: VentureBeat

Windows President Departs Microsoft

Windows president Steven Sinofsky has resigned from Microsoft. His Windows software and hardware engineering duties will be taken over by corporate vice president of program management Julie Larson-Green (previously, she was responsible for Windows 7 and 8 user interface design and research) while chief financial officer and chief marketing officer Tami Reller will take over Windows business practices.

“I am grateful for the many years of work that Steven has contributed to the company,” said Microsoft CEO Steve Ballmer. “The products and services we have delivered to the market in the past few months mark the launch of a new era at Microsoft. To continue this success it is imperative that we continue to drive alignment across all Microsoft teams, and have more integrated and rapid development cycles for our offerings. It was clear to me that Julie is the best possible person for this job, and I’m excited to have her in this role.”

“After more than 23 years working on a wide range of Microsoft products, I have decided to leave the company to seek new opportunities that build on these experiences,” wrote Sinofsky. “My passion for building products is as strong as ever and I look forward focusing my energy and creativity along similar lines.”

Source: CNET

Adam Sessler Hired By Revision 3

Revision3 has announced that it has named Adam Sessler as executive producer of games content. The former X-Play host will work with Rev3 Games hosts Max Scoville, Tara Long and Anthony Carboni to create video game content for the digital video service.

“I cannot overstate how excited I am to be joining Revision 3,” said Sessler. “My desire to create innovative video content that addresses the game industry, in this period of rapid evolution, could not find a better outlet. Nowhere else could I indulge my need for unvarnished opinions on the game industry and appetite for irreverent fun. This may be a new beginning but I already feel right at home.”

“I’m extremely excited to welcome Adam to Revision3,” said Ryan Vance, SVP, Programming and Production, Revision3. “I had the pleasure of working with Adam for many years, most notably on the creation of ‘X-Play’ and can speak first-hand about his extensive creativity, expertise and stellar reputation in the gaming industry. We look forward to adding Adam’s creative vision to our existing gaming content and supercharging the Rev3 Games channel.”

Minecraft: 8 Million Served On PC

Minecraft has surpassed 8 million sales on the PC. The Mojang title hit the 7 million milestone on the PC just two months ago.

“The PC version of Minecraft just passed 8 million sales!” tweeted Minecraft creator Markus Persson. “My face is making grinning sounds, so I assume it’s grinning!”

Source: Twitter

Molyneux Skeptical Of The Second Screen

Nintendo’s Wii U is launching into a competitive environment where tablet computers are increasingly popular gaming devices. 22Cans founder Peter Molyneux is excited but somewhat skeptical of the appeal of the Wii U and Microsoft’s SmartGlass.

“The thing about the SmartGlass is that the tablet is a thing that you have with you all the time. Now, in that sense, I understand completely as a consumer and I’m excited to see what these guys do with it. But I do have a problem with it. I now have a screen in front of me on my lap and a screen up on the wall that I’m looking at. Which one should I be looking at Should I be looking up at the big screen and down, or at my lap and up Should I be checking down on my lap every few seconds What’s going to incentivize me to move my eyes from the wall to my lap — said Molyneux. “I think what people do when they have multiple screens is something very simple. They will listen to the big screen whilst distracting themselves on the small screen. That’s not what SmartGlass and Wii U are talking about. They’re talking about producing an entertainment experience that you’re engrossed in.”

“The psychology of making a game is hard enough because plasma screens are so big now. It’s hard enough to get the player to move their eyes from the center of the screen to the borders,” he added. “Getting people to move their eyes from the screen down to their laps is incredibly hard. There has to be some huge motivational thing like the words coming up, ‘Look at your GamePad now.’ If you’re going to do that, from a design perspective that sounds a bit clumsy and complex.”

Molyneux is skeptical of the mainstream appeal of the Wii U, not only in a tactile gameplay sense but also in price. “I struggle to see anything amazing coming out of Nintendo. There are a few, ‘Oh, that’s smart,’ but there’s nothing that makes me rush out as a consumer to buy the new device. I’ll give you a great example of how tech should be used. It’s what Nintendo did with the Wii when it first came out. They introduced motion control. They were one of the first companies to introduce motion control and they had a fantastic Wii Sports Game. As soon as I picked up the controller and started waving it around, I got it. I already understood it. But I’m not sure there’s a same sort of application out there for Wii U. I think to myself, ‘Well, what’s the reason to get it ‘” he said.

Source: IGN

Zynga Defines Innovation Differently

Zynga has been accused by many (and sued by a few) of directly copying certain game design elements. According to Zynga CEO Mark Pincus, the company’s philosophy is to mix “proven” features with new elements and won’t be defined by what others think about Zynga’s practices.

“For us, innovation is about making games more accessible, more social, more fun, and more free — giving you more value for your time and money,” Pincus said. “We don’t define innovation by whether or not our Words With Friends game looks different enough from Scrabble. We think it’s an innovative game because it’s connected tens of millions of people together.”


Zynga Reveals Latest Mid-Core Title From November Software

November Software announced that it is working on a new mid-core title called Battlestone. Originally called Golden Arrow, the game will be the first for the company to launch after being acquired by Zynga in Spring 2012.

“In January 2011, we formed November Software to bring console gaming experiences to mobile by using our expertise from working at LucasArts on games like Star Wars: The Force Unleashed 1 and 2,” said November Software’s Szymon Swistun. “The first step we took towards this goal was to build our own cross-platform 3D engine from the ground up. We focused on delivering high-quality 60 fps capability on mobile, fast workflows, and on-demand content streaming. After we created our homegrown tech, we went through several game concepts before rallying around a new take on action combat for mobile, code-named (at the time) Golden Arrow.”

Battlefield 3 Premium Hits 2 Million Subscribers

Electronic Arts has announced that the Battlefield 3 Premium program has been purchased by 2 million people. To celebrate this milestone, the company is offering Battlefield 1942 for free through Origin on PC.

“When we launched Battlefield 1942 ten years ago, we had lofty ambitions to create a first-person shooter that would push the boundaries of innovation, creativity and design,” said DICE VP and general manager Karl Magnus Troedsson. “We evolved the FPS gameplay by introducing the world to all-out warfare via land, air and sea.”

Battlefield 1942 is available for free through March 1, 2013. To pick it up at

Gears Of War: Judgment Pre-Order Starts

Those who pre-order Gears of War: Judgment at participating retailers will receive an exclusive weapon: the Classic Hammerburst. Along with this in-game multiplayer weapon, there will also be retailer-specific content announced at a later time.

“The Classic Hammerburst was the standard-issue assault rifle of the Locust Army during their E-Day onslaught. Highly accurate with a six-round burst, the Classic Hammerburst helped give the Locust a decisive advantage,” posted Larry Hryb. “Additional incentives will be available from participating retailers in the coming weeks, including exclusive multiplayer character skins Young Marcus, Young Dom, Anya and Alex Brand. Please visit and your favorite game retailer’s site for more information, and stay tuned in the coming months for more news on “Gears of War: Judgment.”

22Cans Pleads For Money, Understanding From Fans

22Cans has been overwhelmed by demand for its Android and iOS game Curiosity. Still struggling with a stable monetization platform, the company has launched a new way for users to donate.

“We are a small independent developer and due to popular demand we now offer the option for kind people to donate, so that we can make Curiosity the best possible experience it can be,” said the company. “However big or small the donation; it will really help us make Curiosity better.”