Ads are commonplace in a lot of game apps these days, including apps aimed at kids. Not all ads are equal, though, and controversy has arisen over an e-cigarette company’s particular advertisement in an iPad kids’ game.
As you can see in the picture below, an ad for the electronic Vype cigarette by British American Tobacco ended up clearly seen in a pet game simulation that’s aimed at kids. As a result, Vype has pulled all advertising from apps at the moment, and apologized through its Twitter account.
In addition, a rep gave the following statement to Mashable.
“We apologise that an advert has ended up on an channel that it clearly wasn’t intended or appropriate for. As soon as this was brought to our attention, we pulled all our online advertising whilst we look into this matter further and establish how it happened.
Vype is an e-cigarette brand marketed and sold by Nicoventures, a subsidiary of British American Tobacco. Children are not, and will never be, the target audience for Vype, which is a product aimed at adult consumers who are able to make an informed choice regarding which brand they choose.”
No word yet on when the advertisements will run again.