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September 25, 2018 | H.B. Duran

Busch, National Forest Foundation Partner To Send Beer Drinkers Into Woods

Twitter users must follow clues to locate specially-marked trees and enter to win a year of free beer

May 17, 2019 | Marina Kapralau

Pinterest’s Q1 Results/New Initiatives; IG Updates 'Explore'

This week in social media news, Mark Zuckerberg responds to the idea of breaking up his legacy.

May 10, 2019 | Marina Kapralau

Social Media Examiner Report; Facebook Co-Founder Calls For Break-Up

How do brands utilize tools, buy ads, create content, employ influencers and increase sales with the help of social media? All this and more in our daily social media round-up

November 7, 2019 | Nina Aghadjanian

Brands Can Now Run Ads On YouTube’s Home Feed, Search Results

Pinterest’s Q3 performance shows a 47 percent increase in revenue and WhatsApp users now have a new feature to view Netflix

January 4, 2019 | Jacqueline Fernandez

Pinterest Partnerships Head Posts Marketing Predictions; Facebook Announces Q4 Results Date

This week in social media news, Pinterest shares insights on how to succeed in marketing in 2019, Facebook announced the date for their Q4 results while they also try to dominate the voice-activated device market, and Pinterest should go public in early 2019

September 23, 2020 | Alan Hart

Filmmaking Magic With Breakwater Studios Founder Ben Proudfoot

On this 226th episode of “Marketing Today,” I interview Ben Proudfoot, founder of Breakwater Studios

September 25, 2020 | Nina Aghadjanian

How Afro-Latino Agency Founder Rudy Manning Is Using His Experience To Foster Black Leaders In Design

Co-founder and CCO of Pastilla Inc. Rudy Manning on being one of the few Afro-Latino leaders in design and how to grow black leaders in the industry

April 1, 2019 | Marina Kapralau

April Fools’ 2019 Brands Round-Up

Here’s your April Fools’ 2019 marketing campaigns round-up

October 15, 2018 | Sponsored

Digital Marketing World Forum Lands In New York Next Month

Taking a two-day residency in the Hudson-side Javits Center, #DMWF will welcome more than 800 members of the digital marketing community

March 12, 2019 | H.B. Duran

EMarketer: US Marketers Carve More Budget For Social Video Ads Each Year

Spending on video ads in the US will grow at a rate of 44 percent between 2019 and 2021, eMarketer predicts, ultimately reaching a total of $14.89 billion—30.4 percent of the total video ad spend

February 28, 2020 | Matthew Downes

What We're Reading—February 24

We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening so far the week of February 24th

September 16, 2019 | Nina Aghadjanian

Warner Bros., Pinterest Partner On 360-Degree Campaign For 'IT: Chapter Two'

Warner Bros. capitalized on Pinterest’s fast-growing entertainment category with an experiential campaign for its horror movie, IT: Chapter Two

October 29, 2018 | H.B. Duran

'My Life As An NPC' Ads Share The Other Side Of 'Assassin's Creed: Odyssey'

Vertical video ads take viewers into the oft-ignored perspective of non-player characters that often fall victim to a player’s antics

July 9, 2020 | Nina Aghadjanian

Eric Wong Named President And CMO For Warner Recorded Music

This week in leadership updates, DuPont appoints Kimberly Markiewicz VP of diversity, equity and inclusion

August 9, 2019 | Matthew Downes

Warner Bros. Elevates JP Richards To Co-President Of Worldwide Marketing

This week’s marketing moves include the resignation of Victoria’s Secret chief marketing officer Ed Razek, the first appointment of a CMO at Domino’s and Taco Bell’s chief brand officer Marisa Thalberg leaving the company.

August 30, 2019 | Marina Kapralau

Telegram Moves Forward With ‘Gram’; YouTube Drops Follower Count

This week in social media news, Facebook is adding more Page badges to boost engagement in groups

November 13, 2018 | H.B. Duran

Meet Six Marketing Stars From Forbes 30 Under 30 2018

From managing campaigns for social media giants to major publications, here are our picks for marketers you should keep an eye on.

April 9, 2020 | James Wiley

Acquisitions, Funding And Transitioning To VR

This week in AR/VR news

December 5, 2018 | H.B. Duran

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed for a series of videos about ASMR—autonomous sensory meridian response—using the famous sound of its windproof lighters

February 14, 2019 | Jacqueline Fernandez

Valentine's Day 2019: Brand Campaigns Round-Up

As we get closer to Valentine’s Day 2019, brands will be releasing their campaigns and contests around the holiday