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May 17, 2019 | Marina Kapralau

Pinterest’s Q1 Results/New Initiatives; IG Updates 'Explore'

This week in social media news, Mark Zuckerberg responds to the idea of breaking up his legacy.

May 10, 2019 | Marina Kapralau

Social Media Examiner Report; Facebook Co-Founder Calls For Break-Up

How do brands utilize tools, buy ads, create content, employ influencers and increase sales with the help of social media? All this and more in our daily social media round-up

November 7, 2019 | Nina Aghadjanian

Brands Can Now Run Ads On YouTube’s Home Feed, Search Results

Pinterest’s Q3 performance shows a 47 percent increase in revenue and WhatsApp users now have a new feature to view Netflix

January 4, 2019 | Jacqueline Fernandez

Pinterest Partnerships Head Posts Marketing Predictions; Facebook Announces Q4 Results Date

This week in social media news, Pinterest shares insights on how to succeed in marketing in 2019, Facebook announced the date for their Q4 results while they also try to dominate the voice-activated device market, and Pinterest should go public in early 2019

September 23, 2020 | Alan Hart

Filmmaking Magic With Breakwater Studios Founder Ben Proudfoot

On this 226th episode of “Marketing Today,” I interview Ben Proudfoot, founder of Breakwater Studios

September 25, 2020 | Nina Aghadjanian

How Afro-Latino Agency Founder Rudy Manning Is Using His Experience To Foster Black Leaders In Design

Co-founder and CCO of Pastilla Inc. Rudy Manning on being one of the few Afro-Latino leaders in design and how to grow black leaders in the industry

April 1, 2019 | Marina Kapralau

April Fools’ 2019 Brands Round-Up

Here’s your April Fools’ 2019 marketing campaigns round-up

March 12, 2019 | H.B. Duran

EMarketer: US Marketers Carve More Budget For Social Video Ads Each Year

Spending on video ads in the US will grow at a rate of 44 percent between 2019 and 2021, eMarketer predicts, ultimately reaching a total of $14.89 billion—30.4 percent of the total video ad spend

September 16, 2019 | Nina Aghadjanian

Warner Bros., Pinterest Partner On 360-Degree Campaign For 'IT: Chapter Two'

Warner Bros. capitalized on Pinterest’s fast-growing entertainment category with an experiential campaign for its horror movie, IT: Chapter Two

October 29, 2018 | H.B. Duran

'My Life As An NPC' Ads Share The Other Side Of 'Assassin's Creed: Odyssey'

Vertical video ads take viewers into the oft-ignored perspective of non-player characters that often fall victim to a player’s antics

July 9, 2020 | Nina Aghadjanian

Eric Wong Named President And CMO For Warner Recorded Music

This week in leadership updates, DuPont appoints Kimberly Markiewicz VP of diversity, equity and inclusion

August 9, 2019 | Matthew Downes

Warner Bros. Elevates JP Richards To Co-President Of Worldwide Marketing

This week’s marketing moves include the resignation of Victoria’s Secret chief marketing officer Ed Razek, the first appointment of a CMO at Domino’s and Taco Bell’s chief brand officer Marisa Thalberg leaving the company.

August 30, 2019 | Marina Kapralau

Telegram Moves Forward With ‘Gram’; YouTube Drops Follower Count

This week in social media news, Facebook is adding more Page badges to boost engagement in groups

November 13, 2018 | H.B. Duran

Meet Six Marketing Stars From Forbes 30 Under 30 2018

From managing campaigns for social media giants to major publications, here are our picks for marketers you should keep an eye on.

April 9, 2020 | James Wiley

Acquisitions, Funding And Transitioning To VR

This week in AR/VR news

December 5, 2018 | H.B. Duran

Zippo Uses ASMR To Celebrate Trademarking Of Signature Sound

Zippo has partnered with BuzzFeed for a series of videos about ASMR—autonomous sensory meridian response—using the famous sound of its windproof lighters

February 14, 2019 | Jacqueline Fernandez

Valentine's Day 2019: Brand Campaigns Round-Up

As we get closer to Valentine’s Day 2019, brands will be releasing their campaigns and contests around the holiday

October 29, 2018 | H.B. Duran

NHL Enters Sports Betting With MGM Resorts Partnership

Despite previous resistance to its legalization, pro sports leagues are making the best of things as the US stands poised to become the world’s largest sports betting market

April 22, 2019 | H.B. Duran

Earth Day Brands Round-Up: Awareness, AR And Ad Blockers

Each year, several brands join the Earth Day conversation with announcements, partnerships and ongoing initiatives to let consumers know they care.

July 23, 2019 | Marina Kapralau

For The First Time Ever, US Consumers Will Spend More Time On Their Smartphones Than Watching TV

While anxiety over device overuse is stressing out US consumers, they continue to turn to their mobile devices for entertainment and work purposes. That’s according to new stats and interviews published by eMarketer which takes a look at trends in mobile marketing in 2019