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January 18, 2019 | Jacqueline Fernandez

Snapchat's 'Stay Tuned' Gets 25M Views; Protected Tweets Were Public

This week in social media news, Snapchat’s Stay Tuned show gets 25 to 35 million views, Twitter’s private tweets were public, Pinterest interviews bankers for its IPO, Facebook claims the 10-year challenge isn’t to collect data, new data shows Instagram is still plagued by fake followers and Snapchat loses their CFO

January 18, 2019 | Jacqueline Fernandez

Sotheby's Realty Hires Chief Marketer; MillerCoors' New CMO

This week’s executive shifts include Sotheby’s International Realty appointing their first CMO, Serta Simmons Bedding hiring a chief marketiner, Virgin Experience Days appointing a chief marketing officer, Vegolutionary Foods hiring a CMO from Ogilvy, MOD Pizza finding a chief marketing officer and Ericsson losing a chief marketing officer

January 18, 2019 | Marina Kapralau

Shutterstock CMO Lou Weiss On New Brand Campaign: "The Story Hasn’t Changed"

Lou Weiss, CMO of Shutterstock, discusses the company’s first marketing campaign in six years and other topics such as brand narrative and brand safety

January 19, 2019 | Jacqueline Fernandez

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

Gillette wasn’t the first brand to challenge gender stereotypes, here are some other examples from brands Always, Dollar Shave Club and Burger King

January 22, 2019 | Jacqueline Fernandez

Amazon's Weird And Wonderful Marketing For 'The Grand Tour' Season 3

Amazon uses its properties and various social media platforms to promote the car show The Grand Tour

January 22, 2019 | Jacqueline Fernandez

Survey: Marketers Still Love Facebook; Ignoring IGTV, Messaging

Buffer’s State of Social 2019 report finds marketers will continue to use stories and influences this year and avoid IGTV, messaging apps

January 23, 2019 | Jacqueline Fernandez

Netflix, Amazon Take Top Spots In YouGov's Buzz Rankings

In terms of brands, Netflix and Amazon are seen the most positively by consumers

January 24, 2019 | Jacqueline Fernandez

Burger King Pushes Mystery Boxes With Warhol Homage Teaser For Super Bowl LIII

Burger King’s Super Bowl LIII teaser shows the brand is broadening its collaboration with delivery services by incentivizing participation with Mystery Boxes

January 24, 2019 | Lauren Arevalo-Downes

Expensify’s New Spot With 2 Chainz Has Receipts That You Can Actually Expense

A new spot from Expensify for Super Bowl LIII invites you to take screenshots of the ad for a chance to win

January 24, 2019 | AList Staff

Digital Entertainment World 2019 Showcases 75+ Unique Sessions; 200 Speakers

Recognized by Hollywood insiders, digital influencers and industry leaders throughout the world as a “must-attend” event, now in its 6th year, Digital Media Wire’s Digital Entertainment World (DEW) is where you want to be if you are in the business of creating or monetizing digital entertainment content

January 25, 2019 | Jacqueline Fernandez

L'Oreal Appoints Nordics CMO; Participant Promotes For Global Marketer

This week’s executive shifts include L’Oreal appointing a Nordics CMO, Participant Media promoting a marketing VP, Cleer hiring a VP, Jamba Juice hiring a CMO from Blaze Pizza, K2 Sports appointing a veteran marketer, Token Name Service hiring a brand marketing expert, IAB UK hiring their first head of marketing, a new chief marketing officer for Greenhouse, a CMO for grocery chain New Seasons Market and a former Playtex marketer added to the Abercrombie board

January 25, 2019 | Jacqueline Fernandez

HBO's 'High Maintenance' Activation Hands Out CBD Lattes in Venice, Brooklyn

HBO placed green trucks serving CBD lattes in Venice and Brooklyn as part of an activation celebrating the third season of High Maintenance

January 25, 2019 | Jacqueline Fernandez

Ad Block Survey Shows Marketers, Consumers Frustrations

People with ad blockers find video and pop-up ads the most frustrating. When it comes to mobile, platforms like Twitter are best for ads

January 25, 2019 | Jacqueline Fernandez

IG, FB, WhatsApp Messaging Will Be Integrated; Pinterest's Skin Tone Palette Feature

This week in social media news, Facebook is working letting Messenger, Instagram and WhatsApp users message each other, YouTube will curb promoting conspiracy theory videos, multiple studies find people over 65 and conservatives tend to spread fake news, Pinterest will roll out a skin tone palette on iOS devices, Twitter shares fall after their CEO talks about harassment and works on new ‘original tweeter’ feature, Google, Facebook and Amazon spent record numbers on lobbying last year, YouTube TV goes nationwide, Instagram says they’re not limiting post reach, Facebook might face a hefty fine from the FTC, Netflix lets you share its content on Instagram Stories, Linkedin lets marketers target ads based on interest, Twitter announces “new Twitter,” analysts foresee Instagram as Facebook’s main growth driver and Oreo’s new European campaign with Snapcodes to unlock a cookie-themed AR lens

January 28, 2019 | Jacqueline Fernandez

Snapchat's 'Stay Tuned' Gets 25M Views; Protected Tweets Were Public

Sotheby's Realty Hires Chief Marketer; MillerCoors' New CMO

Shutterstock CMO Lou Weiss On New Brand Campaign: "The Story Hasn’t Changed"

3 Brands Who Challenged Gender Stereotypes Way Before Gillette

Amazon's Weird And Wonderful Marketing For 'The Grand Tour' Season 3

Survey: Marketers Still Love Facebook; Ignoring IGTV, Messaging

Netflix, Amazon Take Top Spots In YouGov's Buzz Rankings

Burger King Pushes Mystery Boxes With Warhol Homage Teaser For Super Bowl LIII

Expensify’s New Spot With 2 Chainz Has Receipts That You Can Actually Expense

Digital Entertainment World 2019 Showcases 75+ Unique Sessions; 200 Speakers

L'Oreal Appoints Nordics CMO; Participant Promotes For Global Marketer

HBO's 'High Maintenance' Activation Hands Out CBD Lattes in Venice, Brooklyn

Ad Block Survey Shows Marketers, Consumers Frustrations

IG, FB, WhatsApp Messaging Will Be Integrated; Pinterest's Skin Tone Palette Feature

Nissin Cup Noodles Discusses Deepening Their Relationship With Gamers

American Eagle Surrenders Creative Control To Gen Z'ers For New Campaign

Shutterstock Just Made Their Own Fyre Festival Trailer... Entirely Out Of Stock Footage

Domino's Uses AI To Reward Points For Photographing Any Pizza

Youth Marketer Gregg Witt: For Brands, Collaboration Is Not Just A Trend, But A Survival Tactic

Brand React To The Polar Vortex With Humor, Helpful Tips