13 RESULTS SORT BY: RELEVANCE NEWEST OLDEST November 14, 2022 | Carla Rover Reaching Today’s Consumers Means Understanding Twitch Helixa, an audience intelligence platform, has partnered with Ayzenberg to deliver a webinar on Nov. 16 on how to understand what motivates audiences on and off Twitch July 8, 2022 | Ashley Otah Trend Set: Highsnobiety's Gucci x Adidas, Twitch 'Channel Switcher,' McDonald's x OfflineTV Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends July 6, 2022 | Ashley Otah Trend Set: Yeat X Minions, Reels and Twitch Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends May 3, 2022 | Nina Aghadjanian Twitch Considers Updating Its Creator Monetization Structure Twitch considers changing how it pays top streamers March 21, 2023 | David Rielly 72 Hours At SXSW: Thoughts From A Creative Director's First Year At The Festival A 72-hour round-up of SXSW 2023 from creative director (and SXSW first-timer) David Rielly March 8, 2023 | Carla Rover IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha We spoke with the IAB’s Zoe Soon about IAB Playfronts and some of the takeaways marketers could look forward to November 16, 2022 | Carla Rover Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever What’s a social media-focused marketer to do when a client or agency hits pause or delete on a specific social media platform? Look at earned media value. November 9, 2022 | Carla Rover Volkswagen Names Google’s Nelly Kennedy As New CMO; New Hires At TikTok, Impossible Foods, Big Lots TikTok and brands including Volkswagen, Impossible Foods and Big Lots highlighted their new chief marketer appointments October 6, 2022 | Carla Rover The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences. Yet just 15 percent of consumers are actually using metaverse channels. This gap between marketers’ aspirations and consumers’ underwhelming adoption of this new media landscape might actually be explained by gaming. October 4, 2022 | Carla Rover Peloton, The NBA And State Farm See Departures And New Arrivals Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also track the departure of chief marketing officers at Peloton, the NBA, State Farm and Lowe’s. September 27, 2022 | Carla Rover Why Games Are The New Social Platform Gaming platforms are notorious for their side chatter, but the noise masks a tidal shift in how consumers communicate about digital content. July 22, 2022 | Carla Rover Streamer Sponsors Bring Immersive Activations To Comic-Con 2022 Content brands are again showing up at conferences and pulling out all the stops for visitors with experiential activations July 19, 2022 | Nina Aghadjanian Stream Hatchet Report: Brands In Gaming And Esports Stream Hatchet’s new report explores the growth and trends surrounding sponsored streams over the last three years 1
November 14, 2022 | Carla Rover Reaching Today’s Consumers Means Understanding Twitch Helixa, an audience intelligence platform, has partnered with Ayzenberg to deliver a webinar on Nov. 16 on how to understand what motivates audiences on and off Twitch
July 8, 2022 | Ashley Otah Trend Set: Highsnobiety's Gucci x Adidas, Twitch 'Channel Switcher,' McDonald's x OfflineTV Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends
July 6, 2022 | Ashley Otah Trend Set: Yeat X Minions, Reels and Twitch Ayzenberg Junior Strategist Ashley Otah recounts the past week’s most significant trends
May 3, 2022 | Nina Aghadjanian Twitch Considers Updating Its Creator Monetization Structure Twitch considers changing how it pays top streamers
March 21, 2023 | David Rielly 72 Hours At SXSW: Thoughts From A Creative Director's First Year At The Festival A 72-hour round-up of SXSW 2023 from creative director (and SXSW first-timer) David Rielly
March 8, 2023 | Carla Rover IAB Playfronts: Gaming Is A Gateway To Gen Z And Gen Alpha We spoke with the IAB’s Zoe Soon about IAB Playfronts and some of the takeaways marketers could look forward to
November 16, 2022 | Carla Rover Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever What’s a social media-focused marketer to do when a client or agency hits pause or delete on a specific social media platform? Look at earned media value.
November 9, 2022 | Carla Rover Volkswagen Names Google’s Nelly Kennedy As New CMO; New Hires At TikTok, Impossible Foods, Big Lots TikTok and brands including Volkswagen, Impossible Foods and Big Lots highlighted their new chief marketer appointments
October 6, 2022 | Carla Rover The Sleeping Virtual Giant: Why 94 Percent Of Marketers Believe In The Metaverse A recent survey by integrated communications company RRD revealed a surprising statistic: 94 percent of marketing decision-makers believe the metaverse represents a new way to reach their audiences. Yet just 15 percent of consumers are actually using metaverse channels. This gap between marketers’ aspirations and consumers’ underwhelming adoption of this new media landscape might actually be explained by gaming.
October 4, 2022 | Carla Rover Peloton, The NBA And State Farm See Departures And New Arrivals Marketers are making moves this week, taking on posts at Peacock, Fossil and Bacardi. We also track the departure of chief marketing officers at Peloton, the NBA, State Farm and Lowe’s.
September 27, 2022 | Carla Rover Why Games Are The New Social Platform Gaming platforms are notorious for their side chatter, but the noise masks a tidal shift in how consumers communicate about digital content.
July 22, 2022 | Carla Rover Streamer Sponsors Bring Immersive Activations To Comic-Con 2022 Content brands are again showing up at conferences and pulling out all the stops for visitors with experiential activations
July 19, 2022 | Nina Aghadjanian Stream Hatchet Report: Brands In Gaming And Esports Stream Hatchet’s new report explores the growth and trends surrounding sponsored streams over the last three years